Elmer

What Google’s Trial Docs Reveal About Clicks, Links and Other Ranking Signals - Marie Haynes The DOJ vs Google trial has finally wrapped up. The closing document is full of interesting insight into how Google’s algorithms work. While the final verdict of the trial is a separate story, the…

What Google’s Trial Docs Reveal About Clicks, Links and Other Ranking Signals - Marie Haynes www.mariehaynes.com/what-googles...

👀 Is traditional search or Google organic search traffic dead? Here's a free and open resource to link next time you see those clickbaity claims: The AI vs Search Traffic Dashboard from @ahrefs.bsky.social 👇 Showcasing traditional search vs AI assistants traffic comparison: chatgpt-vs-google.com

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Google Explains The Process Of Indexing The Main Content Google's Gary Illyes explains the technical process of indexing content and how some mistakes can impact the crawl budget. via @martinibuster.bsky.social #seonews #Google

Google's Gary Illyes explains the technical process of indexing content and how some mistakes can impact the crawl budget. via @martinibuster.bsky.social

#seonews #Google

Perplexity Looks Beyond Search With Its AI Browser, Comet Perplexity’s new AI browser, Comet, is now live. Here’s how it fits into the company’s long-term vision for search and task automation. via @mattgsouthern.bsky.social

Perplexity’s new AI browser, Comet, is now live. Here’s how it fits into the company’s long-term vision for search and task automation. via @mattgsouthern.bsky.social

Google Search Console core web vitals update - weird drops on July 11th or so - might be a bug but Google's @johnmu.com says not so but @tunetheweb.com from Google is investigating www.seroundtable.com/google-core-... via @rafrubio.bsky.social

#googlecorewebvitals #googlesearchconsole

Google's New Graph Foundation Model Catches Spam Up To 40x Better Google's new Graph Foundation Model delivers up to 40 times greater precision and has been tested at scale on spam detection.

Google's new Graph Foundation Model breaks new ground in machine learning precision, with up to a 40x boost in precision in identifying spam in ads. It can operate at Google scale and is applicable to a wide range of tasks within Google.

www.searchenginejournal.com/googles-new-...

Well done!

Don't know what implications this has, but I find the data interesting.

The GenAI Optimization Tool Quadrant: 30+ Toolsets: Coverage Scored, Confidence Tested What work are they doing, and can you believe the marketing?

30+ AI SEO tools scored for task coverage and confidence. A map for GenAI optimization, not just hype. See the new quadrant and where each tool sits: duaneforresterdecodes.substack.com/p/the-genai-...

It does simplify things.

#genai #marketingstrategy #search #contentmarketing #aiinmarketing… | Duane Forrester HUGE NEW SERIES DROPPING TOMORROW Your job hasn’t disappeared. But it might be about to change...or evaporate. Over the last few months, I’ve been quietly rebuilding the digital marketing org chart —...

I’m dropping a HUGE new 4 part series on how GenAISearch is going to affect jobs, titles and workflows over the next 5 years. Part 1 is June 9, Part 4 is June 12 - hit the link for the newsletter path: www.linkedin.com/posts/dforre...

Industry Rock Stars, Client Betrayal, and the Cost of Silence Real Leaders Set the Standard There are true leaders in our field, people like Mike King, Lily Ray, and Rhea Drysdale, whose work I deeply respect. They set the bar.

Just published: why it’s time to raise the bar in digital marketing.

We’ve idolized “rock stars” for too long, ignoring the harm some cause.

Integrity must be the minimum standard.

Read my latest call to action:

They’re Not Listening? Maybe You’re Not Leading. Is it the Execs, or is it you?

Sure, let’s just keep doing keyword audits. I’m sure that’ll help when your content doesn’t even show up in AI answers.
SEO got complex. Fast.
Execs didn’t notice — maybe because you didn’t tell them.
Rant incoming →  duaneforresterdecodes.substack.com/p/theyre-not...

Google Confirms AI Mode Reporting Coming To Search Console Google has confirmed that AI Mode reporting will be coming to Google Search Console. It is currently not yet in Search Console, but it will be coming as part of the AI Mode rollout.

Google's @johnmu.com has confirmed that AI Mode reporting will indeed come to Search Console - exactly what that means is not clear but the data will be in Search Console's performance reports soon - more details at www.seroundtable.com/google-ai-mo...

#googlesearchconsole #googleaimode

Yup!

Fresh Doc Dump: PageRank, Navboost, and RankEmbed: DOJ Papers Outline Google’s Stack Google’s own court-filed slide deck just spilled more tea on Navboost, and the details punch a few holes in years of SEO guesswork.  The newly released trove goes further, mapping more than 100 raw si...

Fresh doc dump from DOJ v Google: courtroom slides reconfirmed the trifecta running Search: PageRank, Navboost, RankEmbed, even the mysterious Q*. Turns out it still runs on 100+ handbuilt signals, blended with ml.

www.searchengineworld.com/fresh-doc-du...

#SEO #Google

TIL there's this awesome performance view in Chrome Developer Tools for Core Web Vitals & more.

(Right click -> Inspect -> Performance)

Consumer AI-search is Real, and a Danger Not making decisions to directly attach to consumers is the same as deciding to let them go. Success now requires a lot more work.

AI-Search is Real, and it's a Danger - so many businesses are not ready for the shift that's several quarters away - not years away. Here is some fresh thinking on this topic (from me): open.substack.com/pub/clicksav...

WordPress pages or posts: Which should you use? Confused about WordPress content types? Find out when to use Pages or Posts to create a site that's easy to manage and SEO-friendly.

I updated my WP "Pages or Posts" article on SEL. Not a lot has changed, but I clarified some points and added an important reminder at the end: searchengineland.com/wordpress-pa...

Elmer Boutin, of Milestone Inc., on the future of SEO and web visibility YouTube video by eMarketing Association

I had a great conversation with Kevin Lee in which we covered several aspects of SEO. Please give it a listen: www.youtube.com/watch?v=v27t...

Accessibility requires empathy, not just compliance.

Excellent addition. I love this expansion of how the messy middle works.

Google’s Martin Splitt Reveals 3 JavaScript SEO Mistakes & Fixes JavaScript SEO problems can hurt search rankings, warns Google's Martin Splitt. Learn how error pages, geolocation requests, and rendered HTML issues impact indexing. via @mattgsouthern.bsky.social #seonews #Google

JavaScript SEO problems can hurt search rankings, warns Google's Martin Splitt. Learn how error pages, geolocation requests, and rendered HTML issues impact indexing. via @mattgsouthern.bsky.social

#seonews #Google

Agree on the coffee for sure!

Very interesting idea here.

Spent the day today at the Google Search Central meetup here in NYC (and… | Lily Ray Spent the day today at the Google Search Central meetup here in NYC (and also live-tweeted the entire thing on BlueSky & X if you want the play by play. And…

Lily's summary here: www.linkedin.com/posts/lily-r...

Great discussion. Although, I’ve also had the “here’s data to prove this change is good” and have still not been able to get changes done for a myriad of reasons.

Googles Monopoly isn’t Search – It’s Data, About You What can Google track of you across the web? The results may astound you with the ways that Google can follow you around the web. It is such pervasive surveilla

Think Google only tracks you in search? Think again.

From Chrome and Android to Google Ads, DNS, reCAPTCHA, YouTube, Google Maps, and even your car’s GPS, Google’s reach is deeper than most realize.

www.searchengineworld.com/googles-mono...

Just got back from a 2-week trip to India for meetings with my Milestone colleagues in Bengaluru and Ahmedabad. I’m wore out, but also excited for some of the things we have going on.