EssentiallySports didn’t just grow—they reinvented.
A full rebrand, creator partnerships, multimedia storytelling, newsletters, and deeper community feedback loops all point to one thing: owning the relationship with sports fans, wherever platforms go next.
In the AI era, trust is the strategy.
Holiday traffic spikes don’t mean stability anymore.
In 2025, publishers are rethinking value through metrics like Revenue Per Session and LTV.
Featuring insights from AWS + The Arena Group.
By Lynne d Johnson
#Publishers #AdTech
Happy Holidays message with hot cocoa featuring the AdMonsters logo in the cup.
❄️ ✨ Happy Holidays from AdMonsters!
Thanks for an amazing year of learning, collaboration, and big ideas. We’re grateful for this community and excited for what’s ahead.
See you in 2026! 🎉
#HappyHolidays #AdMonsters #Community
What did 2025 really mean for publishers?
Andrew Byrd’s year-end conversation with Chris Kane (Jounce Media) unpacks ad load limits, transaction IDs, SSP consolidation and the Google antitrust case.
#AdTech #Publishers
California’s Opt Me Out Act advances universal privacy controls — except on mobile apps, creating a major gap as browsing shifts to phones. 📱 Regulators call it a tech challenge; critics say it’s temporary.
How should publishers prepare for universal opt-outs everywhere?
2026 isn’t about traffic — it’s about resilience.
In our Q&A with Mediavine CRO Amanda Martin, we break down:
→ Multi-entry channel strategy
→ The open web in an AI-mediated world
→ Making revenue portable
→ Why trust is publishers’ edge
2025 pushed ad tech into new territory — AI disruption, regulatory pressure, the Google monopoly ruling, and a renewed debate over TIDs.
On Dec 3, we’re talking it all through with Chris Kane of Jounce Media, moderated by Andrew Byrd of AdMonsters.
Join us. bit.ly/4o4P02w
MediaMint's Mia is an interesting shift in how AI shows up in ad ops. They want to create automation without the "end-to-end magic wand" promises.
Humans stay in the loop, AI handles the grunt work, and publishers get more space to focus on strategy. Refreshing take.
👻 Ad tech’s haunted house is open! AI phantoms, shadowy supply chains & false prophets lurk — but Meg Hong, Amanda Gomez & Amanda Martin are keeping the monsters at bay. Dare to peek inside? #Halloween #AI #programmaticsellside
#Programmatic was built on automation—but not always on interoperability.
Can standards like AdCP finally help buyers, sellers, and AI systems communicate in a common language?
In her latest Sell Side Signal, Lynne d Johnson explores how new protocols could turn transparency into true collaboration.
Partnership drives innovation.” — Jason White, CEO of Mula
We’ll be exploring that and more at Sell Side Summit Austin — and there’s still time to register.
Don’t just hear about what’s next in ad tech. Join the conversation. bit.ly/41cX6gU
#AdMonsters #SellSideSummit
Publishers are breaking free from GAM.
They’re reclaiming transparency, data ownership, and profitability by building open, independent ad tech stacks. #AdOps #PublisherRevenue #AdTech
AdMonsters announces a new “Powered By Mula” partnership for Sell-Side Summit Austin — with a focus on actionable growth strategies and publisher profitability.
#AdMonsters #SellSideSummit #PublisherOps
The Trade Desk’s latest move—OpenAds—is shaking up the publisher stack.
It’s pitched as “the most transparent auction ever,” but some see echoes of Google’s old playbook.
Featuring insights from Terry Guyton-Bradley, Emry DowningHall, Jake Sullivan, and Felix Zeng.
#TheTradeDesk #OpenAds #Prebid
From Gucci kicks to AI disruption — Andy Kucserik of The Times of India brought the heat in Nashville.
Full convo here: bit.ly/4gFRh1N
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#AdMonsters #Publishers #AdOps
Attention isn’t a vanity metric — it’s proof your content delivers.
Jennifer Castillo of Dow Jones joined us at the Sell Side Summit to share how attention metrics tie to KPIs, engagement, and advertiser trust.
Full story → bit.ly/47TwfL3
#AdOps #DigitalMedia
The sell-side is ready for reconnection. At Sell-Side Summit Austin 2025 (Nov 2-4), we’ll explore The Connected Future—where interoperability, sustainable revenue, and community drive publisher growth.
Let’s build it together. bit.ly/467jlHY
#SellSideSummit #AdOps #ConnectedFuture
In honor of Hispanic Heritage Month, Oswald Méndez of Canela Media shares why multicultural audiences are more than just a purpose-driven initiative. They are essential for growth.
Streaming’s climbing. Signal loss is reshaping strategies. Buyers want ratings, but publishers live on impressions.
Catch NESN’s Matt Barsomian breaking down women’s sports, CTV, and how publishers are adjusting the playbook.
Watch here → bit.ly/46ciyUZ
#AdMonsters #SellSideSummit #AdOps
Publishers are no longer staying silent. People Inc. has sued Google, alleging its ad tech monopoly slashed revenues and locked out competition. The case raises a big question: which publisher will be next to join the fight?
Prebid’s Transaction ID change has publishers rethinking innovation, interoperability, and trust.
Terry Guyton-Bradley, Head of Retail Media at Tata Consultancy Services, breaks it down.
#Programmatic #Prebid #AdOps
🎷 From music to monetization, Jake Sullivan of U.S. News & World Report is using first-party data to strike the right balance between user experience + advertising performance.
Who needs 1,000 lines of code when ~30 will do? 💻
Jared Collett from Major League Fishing shared at #SellSideSummit how a JS snippet boosted ad viewability from 55% → 89%. 🚀
Viewability FTW!
Generative AI is hitting publishers hard.
Norine’s Nest: revenue down 48% from AI-driven search
Jared Collett: AI is scraping paywalled content
Mediavine’s Amanda Martin: “Publishers deserve credit, compensation & control”
Privacy isn’t slowing down—regulations are deepening and enforcement is ramping up. We asked Jessica Lee of Loeb & Loeb LLP the hard questions ad ops pros are facing now, from vendor liability to probabilistic age models. bit.ly/47NGIY3
In Canada, 75-80% of viewers still prefer linear TV—a huge contrast to the US. Bell Media’s new SVP, Matt McGowan, is leaning into that legacy reach while modernizing digital & streaming, all under Canada’s unique privacy & ad rules. 🇨🇦
From Beyoncé covers to bold strategies, AdMonsters’ Sell-Side Summit Nashville was a whole setlist 🎶:
🔹Fight AI scrapers
🔹Build loyal fanbases, not just pageviews
🔹Remix mobile into real audience value
Monetization isn’t a cookie-cutter game. Robyn Roberts at The New York Times shares how her team balances direct + programmatic, tests every new format, and uses smart curation to keep their ad inventory premium.
