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Joni van der Leeuw

@jonivanderleeuw.substack.com

Catalyst for Creatives - producer, agent, consultant - marketing, business, production http://jonivanderleeuw.com http://roost.games http://werkplant.com http://mightymerch.store

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10.01.2024
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Latest posts by Joni van der Leeuw @jonivanderleeuw.substack.com

Nice!

07.03.2026 21:15 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Yes!

07.03.2026 06:52 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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WerkPlant Weekly - Week 10 In this newsletter, WerkPlant provides a weekly update on independence in the creative industryβ€”both global developments and news from our organization and community.

Week 10 was a busy one for WerkPlant!

- @markdeuze.bsky.social was mentioned in an article (in Dutch) in Het Financieel Dagblad about burnout
- The podcast is looking for guests
- We're in talks with educational institutes
- and we're looking for assistance!

werkplant.substack.com/p/werkplant-...

06.03.2026 16:22 πŸ‘ 2 πŸ” 1 πŸ’¬ 0 πŸ“Œ 1
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WerkPlant Weekly - Week 09 In this newsletter, WerkPlant provides a weekly update on independence in the creative industryβ€”both global developments and news from our organization and community.

And for the WerkPlant Weekly of week 09:

- Artists start campaign against AI-music platform Suno
- Sony develops a tool for fingerprinting the sources of AI generated music
- New episode of the WerkPlant podcast featuring Esmeralda Hoffman

werkplant.substack.com/p/werkplant-...

27.02.2026 14:12 πŸ‘ 1 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
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S03E16: Esmeralda Hoffman Every now and then, instead of talking amongst ourselves, we interview interesting people from the creative industry.

A new episode of the WerkPlant podcast just went live!
This time we're very proud to have Esmeralda Hoffman - freelance producer in the games industry - as a guest!

werkplant.substack.com/p/s03e16-esm...

25.02.2026 14:47 πŸ‘ 1 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0

πŸˆβ˜•οΈπŸ§‘β€πŸ’Ό

20.02.2026 22:14 πŸ‘ 1 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
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WerkPlant Weekly - Week 08 In this newsletter, WerkPlant provides a weekly update on independence in the creative industryβ€”both global developments and news from our organization and community.

Week 08 is wrapping up, time for the next WerkPlant Weekly!
This week:

- News about Artist Corporations
- (De)Monopolization in the music industry
- ... and WerkPlant podcast news!

werkplant.substack.com/p/werkplant-...

20.02.2026 13:35 πŸ‘ 2 πŸ” 2 πŸ’¬ 0 πŸ“Œ 0
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WerkPlant Weekly - Week 07 In this newsletter, WerkPlant provides a weekly update on independence in the creative industryβ€”both global developments and news from our organization and community.

WerkPlant Weekly of Week 07!

- Report on the impact of the 2025 employment act the games industry
- Unsettling Spotify trends
- The final episode in the WerkPlant podcast miniseries from @wisproy.bsky.social and @jonivanderleeuw.substack.com

Check it out!

werkplant.substack.com/p/werkplant-...

13.02.2026 12:14 πŸ‘ 2 πŸ” 2 πŸ’¬ 0 πŸ“Œ 0
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S03E15 - Roy & Joni on Risk/Reward In the third season of the WerkPlant podcast host Roy van der Schilden and producer Joni van der Leeuw take a more casual approach and talk amongst themselves about what’s on their mind, current event...

A new episode of the WerkPlant podcast just went live! In this one, @wisproy.bsky.social and @jonivanderleeuw.substack.com talk about risk/reward structures at their respective companies ( @wispfire.com and @roostgames.bsky.social )

werkplant.substack.com/p/s03e15-roy...

11.02.2026 15:29 πŸ‘ 1 πŸ” 2 πŸ’¬ 0 πŸ“Œ 0
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WerkPlant Weekly - Week 06 In this newsletter, WerkPlant provides a weekly update on independence in the creative industryβ€”both global developments and news from our organization and community.

Almost time for the weekend, so right about time for the WerkPlant Weekly!

- @bandcamp.com Friday!
- @distrokid.com is looking to sell off its platform for self-distributing music
- And some behind-the-scenes podcast updates

werkplant.substack.com/p/copy-werkp...

06.02.2026 15:52 πŸ‘ 2 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
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WerkPlant Weekly - Week 05 In this newsletter, WerkPlant provides a weekly update on independence in the creative industryβ€”both global developments and news from our organization and community.

WerkPlant Weekly 05!

- Universal buys Stationhead, platform for independent artist to connect with superfans
- Valve faces UK class action lawsuit for monopoly position
- And @markdeuze.bsky.social joins the board of the WerkPlant foundation!

werkplant.substack.com/p/werkplant-...

30.01.2026 16:16 πŸ‘ 1 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
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S03E14 - Roy & Joni on Values In the third season of the WerkPlant podcast host Roy van der Schilden and producer Joni van der Leeuw take a more casual approach and talk amongst themselves about what’s on their mind, current event...

A new episode of the WerkPlant podcast just went live! This time @wisproy.bsky.social and @jonivanderleeuw.substack.com talk about their values, both personally and within their studios @roostgames.bsky.social and @wispfire.com

Check it out!

werkplant.substack.com/p/s03e14-roy...

28.01.2026 09:57 πŸ‘ 2 πŸ” 2 πŸ’¬ 0 πŸ“Œ 0
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WerkPlant Weekly - Week 04 In this newsletter, WerkPlant provides a weekly update on independence in the creative industryβ€”both global developments and news from our organization and community.

Week 04! With this week:

- The launch of independend music financing platform Pipeline
- The importance of discoverability for indie games
- Grassroot music venues operating on increasingly tight margins

Check it out!

werkplant.substack.com/p/werkplant-...

23.01.2026 13:39 πŸ‘ 3 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
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WerkPlant Weekly - Week 03 In this newsletter, WerkPlant provides a weekly update on independence in the creative industryβ€”both global developments and news from our organization and community.

Another week, another WerkPlant Weekly. With this time:

- US federal court rules that songwriters can reclaim their copyrights
- The Artists Corporation posts their annual letter
- And a new episode of the WerkPlant podcast!

open.substack.com/pub/werkplan...

16.01.2026 14:12 πŸ‘ 2 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
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S03E13 - Roy & Joni on Decision Making In the third season of the WerkPlant podcast host Roy van der Schilden and producer Joni van der Leeuw take a more casual approach and talk amongst themselves about what’s on their mind, current event...

A new episode of the WerkPlant podcast! In which @wisproy.bsky.social and @jonivanderleeuw.substack.com talk about decision making and how that process is organized in their studios ( @wispfire.com and @roostgames.bsky.social, respectively) - check it out!

werkplant.substack.com/p/s03e13-roy...

14.01.2026 13:13 πŸ‘ 4 πŸ” 2 πŸ’¬ 0 πŸ“Œ 0
Post image Post image Post image Post image

For the first time in over 10 years I was in a music studio today… to work on some of my own music, together with @sonyafx.bsky.social. A little scary but mostly very exciting and a lot of fun! To be continued…

09.01.2026 16:48 πŸ‘ 4 πŸ” 0 πŸ’¬ 0 πŸ“Œ 1
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WerkPlant Weekly - Week 02 In this newsletter, WerkPlant provides a weekly update on independence in the creative industryβ€”both global developments and news from our organization and community.

The first WerkPlant Weekly of 2026!
With this week:

- Phasmophobia developer launching indie publishing initiative
- @moreperfectunion.bsky.social producing insightful videos on sustainable independence (not just in the creative industry)

open.substack.com/pub/werkplan...

09.01.2026 14:17 πŸ‘ 2 πŸ” 2 πŸ’¬ 0 πŸ“Œ 0
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S03E12 - Roy & Joni on 2025 (and 2026) In the third season of the WerkPlant podcast host Roy van der Schilden and producer Joni van der Leeuw take a more casual approach and talk amongst themselves about what’s on their mind, current event...

In this special end-of-year-episode @wisproy.bsky.social and @jonivanderleeuw.substack.com look back on how far we've come with WerkPlant in 2025 and what our plans, hopes and dreams are for the foundation in 2026!

werkplant.substack.com/p/s03e12-roy...

31.12.2025 13:04 πŸ‘ 3 πŸ” 3 πŸ’¬ 0 πŸ“Œ 0
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WerkPlant Weekly - Week 51 In this newsletter, WerkPlant provides a weekly update on independence in the creative industryβ€”both global developments and news from our organization and community.

The last WerkPlant Weekly of 2025!

werkplant.substack.com/p/werkplant-...

Enjoy the winter break (if you have one)!
And see you all in the new year!

19.12.2025 13:59 πŸ‘ 1 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
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S03E11 - Roy & Joni on Defining Success In the third season of the WerkPlant podcast host Roy van der Schilden and producer Joni van der Leeuw take a more casual approach and talk amongst themselves about what’s on their mind, current event...

New episode of the WerkPlant podcast in which @wisproy.bsky.social and I talk about how we define success... and we wonder how everyone else goes about it!

werkplant.substack.com/p/s03e11-roy...

18.12.2025 09:04 πŸ‘ 2 πŸ” 2 πŸ’¬ 1 πŸ“Œ 0
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WerkPlant Sustainable Independence In The Creative Industry.

Thoughts, definitely! But there are a couple of practical hurdles of course. Feel free to reach out on our Discord or email through www.werkplant.com. Maybe we can figure something out?

12.12.2025 15:53 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Any games schools wanna find out more about setting their students up for entering the games industry in other ways that just applying for jobs, but instead forming collectives and other forms of businesses: talk to us

12.12.2025 15:26 πŸ‘ 10 πŸ” 4 πŸ’¬ 1 πŸ“Œ 0
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WerkPlant Weekly - Week 50 In this newsletter, WerkPlant provides a weekly update on independence in the creative industryβ€”both global developments and news from our organization and community.

WerkPlant Weekly Week 50!

- Claire Obscure wins 9 Game Awards!
- Video Games unions unite in Europe
- ... and WerkPlant makes serious steps towards reaching students before they enter the creative industry

werkplant.substack.com/p/werkplant-...

12.12.2025 15:19 πŸ‘ 3 πŸ” 1 πŸ’¬ 0 πŸ“Œ 1

Yes!

05.12.2025 13:07 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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WerkPlant Weekly - Week 49 In this newsletter, WerkPlant provides a weekly update on independence in the creative industryβ€”both global developments and news from our organization and community.

Time for Week 49!

- AI act removed from Spotify after allegations of impersonation
- @gibiz.bsky.social reports on the state of the industry
- Bandcamp Friday
- ... and WerkPlant attended the Dutch Games week!

werkplant.substack.com/p/werkplant-...

05.12.2025 12:41 πŸ‘ 2 πŸ” 2 πŸ’¬ 0 πŸ“Œ 0

Tune!

05.12.2025 12:28 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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Movember Moments - YouTube For Movember this year - 2025 - I want to do something once again. After last year’s music videos I want to take it back to the subject of Movember a bit mor...

Hey, so, I did this video thing the past month for #movember and #mens #health. To raise funds, but also #awareness!

Check it out, please share, maybe donate and I'll see you next year probably maybe!

www.youtube.com/playlist?lis...

01.12.2025 14:47 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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WerkPlant Weekly - Week 48 In this newsletter, WerkPlant provides a weekly update on independence in the creative industryβ€”both global developments and news from our organization and community.

Time for the WerkPlant Weekly of Week 48!

This week
- The EU objects to the acquisition of Downtown by Universal
- WerkPlant supported research into mental health in the games industry funded by Dutch Stimuleringsfonds
- ... and more!

werkplant.substack.com/p/werkplant-...

28.11.2025 15:15 πŸ‘ 0 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
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S03E10 - Roy & Joni on Internships & Getting Started In the third season of the WerkPlant podcast host Roy van der Schilden and producer Joni van der Leeuw take a more casual approach and talk amongst themselves about what’s on their mind, current event...

A new episode of the WerkPlant Podcast just aired in which @wisproy.bsky.social and @jonivanderleeuw.substack.com talk about internships and other ways of getting started in the industry. Check it out!

werkplant.substack.com/p/s03e10-roy...

26.11.2025 12:30 πŸ‘ 2 πŸ” 2 πŸ’¬ 0 πŸ“Œ 0
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WerkPlant Weekly - Week 46 In this newsletter, WerkPlant provides a weekly update on independence in the creative industryβ€”both global developments and news from our organization and community.

Week 46 already!
This week's headlines:

- the Shorenstein Center released their US independent film audience landscape study
- German copyright organization GEMA won a major case against OpenAI.

werkplant.substack.com/p/werkplant-...

14.11.2025 14:39 πŸ‘ 2 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0