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Roger Wong

@lunarboy.com

Design leader writing about AI and the future of product design. 20+ yrs at Apple, Microsoft, Samsung, BuildOps. rogerwong.me

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04.07.2023
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Latest posts by Roger Wong @lunarboy.com

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The Territory You Haven’t Claimed The tools are ready. The demand is real. So what's stopping us?

The design profession got exactly what it asked for: less time pushing pixels, more room for strategy. Most of us are using that time to argue about what designers should be instead. newsletter.rogerwong.me/p/the-territ...

08.03.2026 20:06 πŸ‘ 1 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0

I can attest to this. Many of my pieces run 2,000–3,000 words but actual reading time on those posts (from analytics) are always under the calculated reading time.

07.03.2026 00:14 πŸ‘ 1 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
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The design process is dead. Here’s what’s replacing it. | Jenny Wen (head of design at Claude) - Roger Wong Jenny Wen leads design for Claude at Anthropic. Prior to this, she was Director of Design at Figma, where she led the teams behind FigJam and Slides. Before that, she was a designer at Dropbox, Square...

Jenny Wen’s "ship fast, iterate publicly, build trust through speed" approach makes sense for Anthropic. They're building greenfield AI products where nobody knows the right interaction patterns yet.

04.03.2026 01:40 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Switch to Claude without starting over | Claude Transfer your preferences, projects, and context from other AI providers into Claude. Switch without losing what makes your AI useful.

In case you’re looking to switch chatbots, say from a four-syllable one to a single-syllable one: claude.com/import-memory

02.03.2026 01:37 πŸ‘ 3 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

That was the first time I’d seen that. So crazy!

02.03.2026 00:51 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Wow. LOL

02.03.2026 00:49 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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The Grief and the Third Path The craft you're mourning might not be the craft you're losing.

Either abstain on principle or capitulate for the paycheck.

I don’t buy the binary. There’s a third pathβ€”use the tools to expand what your craft can produce, and people are already walking it.

Read the full newsletter.

2/2
newsletter.rogerwong.me/p/the-grief-an…

01.03.2026 23:46 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Developers and designers are independently grieving the same thing right now, and it took me a while to realize they’re not mourning the skill but the tribe.

The community that used to care about the craft now feels like it’s about speed, or pulling a slot machine lever on prompts.

1/

01.03.2026 23:46 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

I thought the same thing. This might be the inflection point and NOT β€œAI-washing” as in the earlier layoffs from Amazon, Meta, etc.

27.02.2026 00:56 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Statement from Dario Amodei on our discussions with the Department of War A statement from our CEO on national security uses of AI

www.anthropic.com/news/statement…

27.02.2026 00:55 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Boom. I’m glad @anthropic.com is not caving in. Anti-mass domestic surveillance and anti-autonomous murderbots are moral red lines to have.

27.02.2026 00:55 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Best thing I heard today: β€œClaude Code is gaslighting me.” 🀣

26.02.2026 00:31 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Check out Reader from ReadWise and Inoreader. Both are great. Unsure if either support fetching feeds from an API though.

25.02.2026 06:42 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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Stop Drawing Pictures of Software AI is pushing designers out of Figma and into the material they actually ship.

Just published a new newsletter wrapping up the theme of last week. Design is changing fast due to the new AI tools. Bleeding edge Silicon Valley companies have already made the shift. Our days of drawing pictures of designs to be implemented are numbered.

22.02.2026 21:32 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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ASCII Me - Roger Wong ASCII and text-based art are making a comeback: a personal roundup of ASCII art, animated clouds, glyph tools, Mermaid diagrams, and terminal UIs and nostalgia.

Everywhere I look, there’s a new ASCII project. I think it’s sort of a halo effect from Claude Code and the nostalgia designers and developers have for terminals. Anyway, I wrote a roundup of stuff that’s caught my eye.
#designsky

20.02.2026 21:07 πŸ‘ 3 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
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Designers vibe-coding these days...

16.02.2026 23:46 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Product Design Is Changing - Roger Wong Product design is changing: AI shifts work from Figma mockups to design in code, centering orchestration, machine-readable design systems and human judgment.

I’ve been circling this for a while and finally wrote it down. The process shift, designing in code, what stays human. 4/4
rogerwong.me/2026/02/produc…

16.02.2026 18:17 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

I’m hearing about designers dropping Figma entirely and designing in code with AI instead. It makes sense when you think about itβ€”every pixel you push in Figma is a promise an engineer has to keep in a completely different medium. That’s a lot of translation for no reason. 3/

16.02.2026 18:17 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Everyone’s debating whether designers will lose their jobs to AI. That’s the headcount version of the question. The thing I keep thinking about is processβ€”who does the work, how fast, and where the new bottlenecks are. 2/

16.02.2026 18:17 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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Product Design Is Changing - Roger Wong Product design is changing: AI shifts work from Figma mockups to design in code, centering orchestration, machine-readable design systems and human judgment.

I pointed Claude Code at our design system and got a working screen in three prompts. Didn’t open Figma once. That’s the part of my job I’ve spent decades doingβ€”drawing pictures of apps and handing them to someone else to build. 1/

16.02.2026 18:17 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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The Reps You Can’t Skip The work AI makes easiest to skip is the work that matters most.

I’ve been thinking about what actually makes someone good at their job. Not competent, but good. The kind of good where you look at a screen and know something is off before you can articulate why. The kind where you can tell a product decision is wrong from across the room. #designsky

15.02.2026 22:50 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

What a lovely piece. Thank you.

14.02.2026 21:33 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

100%. And Dukes’s point about manual collection from experts vs automated collection via data is interesting. I didn’t really get it until I read Grazier’s post.

13.02.2026 19:50 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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What's Next in Vertical SaaS - Roger Wong Vertical SaaS: Explore Vertical AI 2.0, data recipes, and decisioning systems reshaping moats, product strategy, and the future of industry-specific software.

After writing about Wall Street + SaaS, I found a few pieces that pulled on that thread to something forward-looking.
- Shawn Smith on how Salesforce is in trouble
- Charlie Warren on what he calls β€œVertical AI 2.0”
- Eli Dukes on the new moat: data recipes
- Duncan Grazier on the next AI platform

13.02.2026 19:10 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Yes, and in the post following the link to Rosenberg’s article, I link to Patrick Morgan’s about using text more because AI runs on text. (At least until world models get mature.)

12.02.2026 22:33 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Loving your blog too @aresluna.org !

12.02.2026 22:10 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Heard. And I acknowledge that design is never a straight line and everyone has their own process. You pick up on the more important point about intentionality. For me, writing and sketching before jumping into Figma are critical. But everything informs everything.

12.02.2026 22:10 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Zapier and IFTTT were supposed to "kill the software giants." They didn't. Instead, the system integration market grew to $410B by 2024.

Similarly, in 2000, I worked on Sega.com and our agency charged $1M for the design+build. Today, a Shopify site costs $39/mo. But the market has grown to $47B.

11.02.2026 05:52 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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What Wall Street Gets Wrong About SaaS - Roger Wong SaaS: Why Wall Street's AI panic misunderstands reality - learn how AI boosts adoption, creates complexity, and keeps mission-critical enterprise software vital

Last week, B2B software companies tumbled in the stock market, dropping over 10%. The prevailing sentiment is because AI tools like Anthropic’s Claude Code are now capable of doing things companies used to pay thousands of dollars for.

I think Wall Street is wrong and I have receipts.

09.02.2026 23:21 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 1

Both shows by Jonathan Nolan and Lisa Joy!

08.02.2026 23:23 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0