RIP Ozzman.
My journey learning and playing guitar would have been so much less fun without Iron Man, Paranoid, and Crazy Train.
🤘
22.07.2025 23:17
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RIP Ozzman.
My journey learning and playing guitar would have been so much less fun without Iron Man, Paranoid, and Crazy Train.
🤘
AND...
A HUGE shoutout to the GIR Pro community representing at C+C:
→ 20% of our members were in Boise hanging with us🤯 — it was SO awesome to meet y’all IRL!
▶️ Check out the full episode here: growthinreverse.transistor.fm/episodes/wha...
So… will we see YOU in Boise in June 2026??
→ “Insanely valuable” vs “insanely frequent” content
→ how to make a killer intro
→ How to write with confidence & fight impostor syndrome
→ Pat Flynn’s “lean learning” growth loop from 0 to millions
→ How to host a FOMO-inducing IRL meetup
→ What C+C nailed and why you might want to go next year
But if you couldn't make it out to Boise....
Chenell & I put our heads together and came up with 9 reasons why we (and others) are raving about C+C 2025.
Here are a few things we cover in the latest episode of the GIR Podcast…
wtf is 'Craft + Commerce'?
It's Kit's (formerly ConvertKit) annual conference for creators.
And it's a mecca for creators → folks from all over the globe—in all shapes, sizes, and niches attend.
Many said this year was the best yet (I’d agree since it was the first one I’ve personally attended 😂)
Missed Craft + Commerce in Boise?
We got you.
Chenell (@growthinreverse.com) & me share 9 takeaways from Kit’s annual creator conference 👇
Could you help people build in ways that are not possible on Substack, making that a non-option?
I am losing in the fight to steer people away from Substack. I underestimated how little moral compass people actually have.
But if more of my base goes over to Substack, I'm gonna pivot, stop doing what I'm doing and go do something else. I don't want to help people build there. Nightmare shit.
😂 thoughts & prayers
😂 I love this.
It really is that simple and non-scary.
The uninitiated have nothing to initiate if we don't give them reason to 👏
Sign up for the 30 Days of Growth:
30daysofgrowth.co
Check the best price on the 30 Days of Growth Course today (price goes up next week):
30daysofgrowth.co/course
Get the whole scoop in the latest version of the GIR podcast:
→ growthinreverse.transistor.fm/episodes/30-...
Would she do it again?
Yes—but with more prep time, better systems, and maybe...
fewer conferences & flights during the campaign ✈️ 🗽
📈 Final stats:
• 3,714 signups
• 1,757 were brand new to her list
• 77% open rate on Day 1
• 62% open rate on Day 30
• Just 170 unsubscribes
📉 What DID NOT work?
The LinkedIn newsletter was more friction than function.
She cut it less than halfway through the experiment.
🎙️ Her surprising secret weapon?
A private podcast feed for referrers.
It outperformed the actual prize giveaway: refer ONE person and get access to the private feed.
🔁 The referral flywheel
One person shared it → 15 new subs → 1 of them shared →
21 more.
That’s 36 people from one share.
✍️ How she launched with just ~1/4 of the emails written ahead of time.
Yep. The rest?
Written the day before—and sometimes—the day-of.
It was messy, it's not advised. But it worked.
✅ Why she started 30 Days of Growth
Spoiler:
It wasn’t just about list growth.
It was a wild experiment in cross-promotion data.
Chenell published 30 newsletter editions in 30 Days.
She called it 30 Days of Growth.
That's a lot for someone who typically just publishes once a week.
So… was it worth it?
We did a full breakdown on the @growthinreverse.com podcast.
Here’s what we cover—and what she’d never do again 🧵
I had a good problem with a bad result:
I'd gained 1,700+ subscribers 100% passively.
But my metrics were taking a beating. Here's what happened.
Why don't we call them pickled cucumbers?
One of my new faves for sure!
🪴obligatory daily #houseplant post 🪴
Gifted a Philodendron Pink Princess 😍
Meet Peach. And she's leafing!
There are a zillion ways to grow and improve your newsletter.
But these are a few of our favorites:
🪴 obligatory (not-so) daily houseplant pic 🪴
My Maranta, Lu, has some beautiful blossoms. She's putting out more and more every spring!
Funny story:
First year I got her I thought she died in winter 💀.
Turns out it she'd just gone dormant and does it every year 😊
Drop a “👋” or shoot me a DM — happy to share what worked.
Or just check out the article: growthinreverse.com/dylan-recomm...
@growthinreverse.com featured this story as part of her 30 Days of Growth series today.
It's such an honor to be included alongside so many smart newsletter operators. 🙏
My big lesson: You’ve gotta meet subscribers where they are.
👀 Wanna see how I structured the onboarding?
So I made some changes in the onboarding process.
→ I built a specific onboarding flow for recommendation-based subscribers.
The results:
✅ Unsubscribes & bounces dropped from 4% to 0.5% per send
✅ Open rates for that segment jumped to 37.5%
✅ And my overall deliverability significantly improved
❌ They didn’t really know me
❌ They hadn’t seen my landing page
❌ They hadn’t read my newsletter
So when I started publishing my newsletter after the hiatus…
📉 Open rates dropped
📈 Unsubscribes spiked
No bueno 👎
I realized I couldn’t treat these Creator Network subscribers like everyone else.
