Michele Hansen's Avatar

Michele Hansen

@mjwhansen.com

๐Ÿ‘ฉโ€๐Ÿ’ป CEO & Co-Founder @Geocod.io ๐Ÿ“š Author of Deploy Empathy, a practical guide to interviewing customers (Updated and Expanded edition out now!) Free time: bookworm, gymnast, being outside she/her | ๐Ÿ‡บ๐Ÿ‡ธ in ๐Ÿ‡ฉ๐Ÿ‡ฐ

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Latest posts by Michele Hansen @mjwhansen.com

๐Ÿซถ๐Ÿซถ glad we were able to keep you company on your rainy walk!

06.03.2026 15:06 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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Software Social | We're baaaaaack! And more chaotic than ever Michele and Colleen are back on the mics! We talked about our recent lives, burnout recovery, AI tooling, and the evolving landscape of content creation and marketing automation. Oh, and Colleen le...

Todayโ€™s rainy dog walk was one of the best Iโ€™ve had for a while thanks to the return of this: softwaresocial.dev/episodes/wer...

Thank you @mjwhansen.com and @leenyburger.bsky.social!

06.03.2026 14:45 ๐Ÿ‘ 3 ๐Ÿ” 1 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0
We're baaaaaack! And more chaotic than ever
We're baaaaaack! And more chaotic than ever YouTube video by Software Social Podcast

and we're also on YouTube now! www.youtube.com/watch?v=ueJO...

05.03.2026 20:46 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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We're baaaaaack! And more chaotic than ever

@leenyburger.bsky.social

softwaresocial.dev/episodes/wer...

05.03.2026 20:41 ๐Ÿ‘ 13 ๐Ÿ” 1 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0

Likewise! Will be in touch about UK geocoding beta testing. DM me your email?

05.03.2026 09:13 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

Anyone else seeing blank pages for projects in Linear right now?

05.03.2026 09:12 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

Just got back from Laracon EU and already excited for Laracon US. Looking forward to seeing so many old and new friends this summer in Boston!

05.03.2026 09:00 ๐Ÿ‘ 2 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0

haha i'm glad i'm not the only one thought about this. I remarked on it to @codemonkey.io when we arrived ๐Ÿ˜‚

05.03.2026 09:00 ๐Ÿ‘ 3 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0

I felt complimented

04.03.2026 20:53 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
Summary:  Users choose AI to explore and synthesize information; but they rely on traditional search when accuracy and trust are critical.
Users are increasingly turning to generative AI (genAI) for information-seeking tasks โ€” but not uniformly. In a recent study, we observed how people chose between AI chatbots and traditional search for real tasks. Users turned to AI when they started with vague ideas, juggled multiple requirements, or combined information from many sources. They used traditional search when they needed accuracy, control, and trusted sources.

Summary: Users choose AI to explore and synthesize information; but they rely on traditional search when accuracy and trust are critical. Users are increasingly turning to generative AI (genAI) for information-seeking tasks โ€” but not uniformly. In a recent study, we observed how people chose between AI chatbots and traditional search for real tasks. Users turned to AI when they started with vague ideas, juggled multiple requirements, or combined information from many sources. They used traditional search when they needed accuracy, control, and trusted sources.

interesting implications for marketing

04.03.2026 15:45 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0
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a woman wearing a hoodie and sunglasses is sitting in a crowd of people ALT: a woman wearing a hoodie and sunglasses is sitting in a crowd of people
03.03.2026 20:47 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0

I uploaded some of my past talks to Claude and asked it to analyze them so I can understand, structurally, why they worked. The analysis?

"Your comedy voice is warm chaos...genuinely enthusiastic and slightly out of control"

so I'm basically the stage equivalent of an empty-the-fridge stir fry

03.03.2026 20:13 ๐Ÿ‘ 10 ๐Ÿ” 0 ๐Ÿ’ฌ 2 ๐Ÿ“Œ 0

watching Stewart Lee for the first time and god he's brilliant

03.03.2026 18:55 ๐Ÿ‘ 2 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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The @geocod.io team is at Laracon EU, and weโ€™re hiring engineers!

Talk to me, @codemonkey.io, or Sylvester Damgaard if intrigued ๐Ÿ‘€

01.03.2026 20:32 ๐Ÿ‘ 20 ๐Ÿ” 3 ๐Ÿ’ฌ 2 ๐Ÿ“Œ 1
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Larabelles Happy Hour (Sponsored by Geocodio) ยท Luma Calling all cis women, trans women, and non-binary attendees of Laracon EU! We hope you can join us for a (non-alcoholic or alcoholic) drink or two to meet andโ€ฆ

RSVP please! luma.com/61sdhh28

02.03.2026 08:51 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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Are you Laracon EU?

Do you identify as a woman or non-binary?

Then come to the Larabelles happy hour tonight! ๐Ÿซถ

02.03.2026 08:50 ๐Ÿ‘ 10 ๐Ÿ” 3 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0

geocod.io/jobs

02.03.2026 06:26 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

Thanks Dean!

01.03.2026 21:45 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

These are fantastic folks, hit them up if youโ€™re looking for a new sw eng challenge.

01.03.2026 21:04 ๐Ÿ‘ 3 ๐Ÿ” 1 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0
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The @geocod.io team is at Laracon EU, and weโ€™re hiring engineers!

Talk to me, @codemonkey.io, or Sylvester Damgaard if intrigued ๐Ÿ‘€

01.03.2026 20:32 ๐Ÿ‘ 20 ๐Ÿ” 3 ๐Ÿ’ฌ 2 ๐Ÿ“Œ 1

It is!

01.03.2026 14:02 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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Amsterdam is so boring

01.03.2026 13:43 ๐Ÿ‘ 17 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0
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Never skip the fun part of my workout

01.03.2026 08:02 ๐Ÿ‘ 5 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

Thanks for the tip!

01.03.2026 08:01 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0
A lovely view of a canal in Amsterdam from a gym

A lovely view of a canal in Amsterdam from a gym

The view from the gym at my hotel in Amsterdam for Laracon EU is just terrible, jeez

01.03.2026 06:58 ๐Ÿ‘ 20 ๐Ÿ” 0 ๐Ÿ’ฌ 3 ๐Ÿ“Œ 0
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GitHub - mjwhansen/shipscore: The SHIP Score: A simple framework for prioritizing issues The SHIP Score: A simple framework for prioritizing issues - mjwhansen/shipscore

And here are files you need to plug it into Claude and start using it github.com/mjwhansen/sh...

28.02.2026 17:05 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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Introducing the SHIP Score: Straightforward prioritization for indie founders Now that you can build anything in a fraction of the time, how do you figure out what's important?

I've been working on this framework for months -- really excited to finally announce it!

Shout out to @benaldred.bsky.social for sharing his process for working with it deployempathy.substack.com/p/introducin...

28.02.2026 17:04 ๐Ÿ‘ 2 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0

The two things you know about Fordโ€™s business strategy are both wrong:

๐Ÿญ. โ€œ๐—œ๐—ณ ๐—œ ๐—ต๐—ฎ๐—ฑ ๐—ฎ๐˜€๐—ธ๐—ฒ๐—ฑ ๐˜„๐—ต๐—ฎ๐˜ ๐—ฐ๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ฒ๐—ฟ๐˜€ ๐˜„๐—ฎ๐—ป๐˜๐—ฒ๐—ฑ, ๐˜๐—ต๐—ฒ๐˜† ๐˜„๐—ผ๐˜‚๐—น๐—ฑ ๐—ต๐—ฎ๐˜ƒ๐—ฒ ๐˜€๐—ฎ๐—ถ๐—ฑ ๐—ฎ ๐—ณ๐—ฎ๐˜€๐˜๐—ฒ๐—ฟ ๐—ต๐—ผ๐—ฟ๐˜€๐—ฒ.โ€

First of all, he never said that.

(1/14)

10.02.2026 20:00 ๐Ÿ‘ 8 ๐Ÿ” 3 ๐Ÿ’ฌ 3 ๐Ÿ“Œ 1
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Being user minded โ€” MTP Engage Hamburg 2022 This session On Being User Mindedย was one of the themed sessions during MTP Engage Hamburg 2022 (the others were On Being Responsible, On Giving Directionย and On Being Human). Moderated by Product coa...

Love this. I also feel passionately about this awful quote โ€” gave a talk tearing it up a few years ago!

One point I add to your points: People wouldnโ€™t have asked for faster horses. Theyโ€™d have asked for horses that pooped less. www.mindtheproduct.com/being-user-m...

28.02.2026 14:46 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0

anyway, I haven't even packed for Laracon EU yet, and we leave at 9am. and it's almost 11pm.

lol

27.02.2026 21:48 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0