Alex Tait

🧵 MPs are learning how it feels to be a Gorton & Denton resident today.

To raise awareness of our recommendations for the Elections Bill we've sent a fake newspaper, The Misleading Times, packed full of dodgy bar charts and made up data to their desks in Westminster.

I recommend reading @sebjoseph.bsky.social's thoughtful and topical piece in Digiday today.

Thanks for including me. You can read the full article here. digiday.com/marketing/fu...

Lord David Puttnam opened our House of Commons event with the @appgfairelections.bsky.social speaking about how trust is essential in a functioning democracy.

Ahead of the Elections Bill it was certainly topical.

You can listen to the full event here.
reformpoliticaladvertising.org/listen-to-ou...

What will ads in ChatGPT mean for measurement? - Entropy It was always going to happen. ChatGPT is getting ads. A prediction we’ll make now: we’re about to get another media incrementality problem.

It was always going to happen. ChatGPT is getting ads.

A prediction we’ll make now: we’re about to get another media incrementality problem. 👇

entropyconsulting.io/what-will-ad...

Posting this the other side of NYE as in this age of disinformation 2026 is going to be a critical year for democracy in the UK.

Please have a read of the thread below and see how you can help. We'd appreciate a share to spread the word.

Entropy’s Top 5 Blogs of 2025 - Entropy This blog lists Entropy's 5 most read marketing articles of 2025 including the topics of marketing measurement and digital attribution.

Well, we realised Entropy went a year without a blog about AI. Instead they covered topics like:

📉 What really happens when we stop advertising?
📈 How to make cross-channel attribution as actionable as possible?

Read the full list below.

entropyconsulting.io/entropys-top...

🧵With a new Elections Bill expected early next year, the UK faces a once in a generation opportunity to modernise election rules that have barely changed for decades.

If this moment is missed, it may not come again for a long time.

Read about our campaign's progress below and how you can help. 👇

Listen to our House of Commons event ahead of the Elections Bill "preventing disinformation in campaigning" on Spotify, Apple, Youtube
👉 reformpoliticaladvertising.org/listen-to-ou...

Incl Lord Puttnam, @elliechowns.bsky.social Green,
@justinmadders.bsky.social Labour, George Freeman Conservatives

Listen to our HoC event "preventing disinformation and misinformation in campaigning" on Spotify, Apple or Youtube.
👉 reformpoliticaladvertising.org/listen-to-ou...

On the panel was David Puttnam, Ellie Chowns (Green), Justin Madders (Labour), George Freeman (Conservatives) & Alex Tait (RPA).

. @thatginamiller.bsky.social making some great points about how we can rebuild trust in our democracy at our recent House of Commons event "preventing disinformation and misinformation in campaigning".

@appgfairelections.bsky.social @compinpolitics.bsky.social

‘Mistrust is Populism’s Weapon’: Lord Puttnam on the Death of Public Trust – and How to Resurrect It The former Labour peer warns that Britain’s democratic crisis is rooted in a collapse of trust – and in the stories politicians tell to exploit it

Lord Puttnam has given an excellent interview in @bylinetimes.bsky.social following our event in the House of Commons last week "preventing disinformation and misinformation in campaigning".

You can read it here. www.bylinesupplement.com/p/mistrust-i...

Hear from @greenparty.org.uks @elliechowns.bsky.social making some excellent points about what we need to see in the upcoming Elections Bill.

She is speaking after our recent cross party event in the House of Commons "preventing disinformation and misinformation in campaigning".

Ahead of the Elections Bill we've held a key meeting at the House of Commons on "preventing disinformation and misinformation in campaigning".

Thanks for excellent contributions from David Puttnam, @elliechowns.bsky.social, Justin Madders, @iancolinlucas.bsky.social, @georgefreemanmp.bsky.social.

Thanks for the rt - in fact there are literally no requirements to be accurate at all

🙃 “If you advertise a packet of crisps there’s four different sets of regulations you have to abide by. If you’re advertising for a political campaign there’s practically none.”

@alextait.bsky.social sets out some of the challenges, evidence & best practice in regulating election advertising

🧵 The government published a significant policy paper today "Restoring trust in our democracy: Our strategy for modern and secure elections".

It includes some welcome proposals - including one that we've been campaigning for - but it doesn't go far enough.

cc @rushanaraalibgs.bsky.social

Zali Steggall MP explains how she has introduced two bills to prohibit misleading political ads. YouTube video by Reform Political Advertising

UK MPs talking about restoring trust in politics take note.

Australian independent MP @zalisteggall.bsky.social has impressively introduced two bills to prohibit misleading political ads. youtu.be/FfZ1rYb6lrE

Watch our full recent event with @compinpolitics.bsky.social here. youtu.be/nu4N4OP2IvE

🧵How much did unregulated election advertising distort the election results?

Let’s look at a few of the wafer-thin margins:

- Runcorn by-election - Reform beat Labour by 6 votes (0.02% share)
- Doncaster mayoral election - Labour held off Reform by just 698 votes (1% share)

🧵We've just published our review of the 2025 local council and mayoral elections.

They mark the first significant electoral test for the new government and an early opportunity for all political parties to show whether they have learned the lessons voters have been demanding.

🗳️ With polls this tight, honesty matters.

Our ad code commits candidates to correcting false claims. Will your mayoral hopeful sign up?

If they won’t, do they deserve your vote?

Email them. It only takes a minute.
👉https://reformpoliticaladvertising.org/take-action/email-your-mayoral-candidate/

🗳️Politicians often talk about rebuilding trust.

More than 20% of UK mayoral candidates so far are backing it with action.

Ask yours to sign up to our ad code that commits to "make every effort not to mislead voters".

It takes 1 minute.

👇
reformpoliticaladvertising.org/take-action/...

Help us keep up our momentum...

Around 20% of all the mayoral candidates standing across the UK have signed our ad code that commits to "make every effort not to mislead voters".

Please take 1 minute to ask your local candidate to join them.

👇
reformpoliticaladvertising.org/take-action/...

Imagine if, when facing budget cuts, you had a way to forecast - with accuracy - the revenue you'd generate from different media plans.

That is possible. And if your organisation isn’t using it yet it could be a good time to get familiar with MMM scenario planning.

Get in touch to find out more.

Measuring the incremental impact of influencers  - Entropy This blog summarises the key points from a recent Entropy & ISBA webinar looking at how to measure ROI of influencer marketing activity

I remember setting up the first influencer programme for Unilever when I worked there so I was interested to hear the CEO announce he wants to work with 20 times more of them.

A key challenge to support this investment is measurement. This blog tackles the topic entropyconsulting.io/measuring-th...

Thanks

Excellent marketing starter pack from @alextait.bsky.social - nice to included alongside some really excellent industry names to follow

#adtech #martech #measurement

go.bsky.app/KGUe8Lj

@exchangewire.bsky.social thanks for the follow… I’ve added you to this starter pack feel free to share it. go.bsky.app/KGUe8Lj

@amjsutherland.bsky.social I've added you to this starter pack... go.bsky.app/KGUe8Lj

5 years on from Brexit.

We couldn’t get an ad as misleading and impactful as this again could we?

We are absolutely bound to as there are no rules to prevent it.

And by the way our elections are littered with misleading ads.

See examples on our site.
reformpoliticaladvertising.org/resources/