it really is. when i'm old i'll grow all my own food, and have a super crappy gardening and cooking YT channel
01.04.2025 15:48
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it really is. when i'm old i'll grow all my own food, and have a super crappy gardening and cooking YT channel
How are you building trust in your market?
From the sh*t that they're in now, to the better version of themselves, their business, and their lives.
That's all that sales is about.
But a lot of us are inverting this.
We're putting sales first. Cold email, Ads, Push, Push, Push.
Then they Like us...cause our content is good, they vibe with our POV, and they associate themselves with us.
But when they Trust us is when we've proven that we can build the bridge...we can get them from where they are today to the promised land.
Instead, if you create the right content to build the Trust that you can affect the conversion in someone's situation, then you start acting like one of those rare earth magnets, and you Pull clients towards you.
So I'm thinking a lot about building trust magnets in my life and in my content.
cause when we're talking about building momentum in a market, it's about future customers in that market Knowing, Liking, and Trusting us.
Trust comes last for a reason: it's the hardest to earn.
First people Know us. That's great, but it doesn't move the needle in a business relationship.
Trust
Seems like the thing most people in the Creator Economy and Personal Brand space are missing the boat on.
Lots of talk about building thought leadership, but that's really secondary to building Trust.
Best time of year for me.
What are you gardening these days?
What are we talkin? Like Boston to Paris kinda length.
My son is really into business. Wants to talk about it all the time.
It’s great.
I’d like to turn him on to some ethical, appropriate educators, so he’s not just learning from me.
Kinda the Mark Rober for business.
Whatcha got?
flying private, that's the goal for me.
massive goal, requiring massive action
I want to get better at screencasting. Show off how Castos works and what it looks like.
Whatcha got for process?
The quality of my mental state is inversely correlated to the number of browser tabs I have open at the moment.
Me and my son at breakfast today:
Him: “dad, what do you spend most of your time doing at work?”
Me: …thinks…”Managing I guess. Email, meetings, priorities. And then marketing”
Him: “what makes you the most money?”
Me: “marketing and sales. For sure”
Him: “why don’t you just do that?!”
The first Senators to actually do anything about the Trump admin
✔️ Me
✔️ My dad
✔️ My grandpa
✔️ His dad
all business owners.
All owned our own time, our own focus, and our own destiny.
and with AI coming for all of us, there's no place I'd rather be because I have as much control and optionality as I possibly can.
The future is bright. For all of us.
"I need 20 bags of doritos"
What?! i thought.
When my 12 year old told me that he wanted to start selling snacks to his friends before school, I was beside myself.
With pride.
He's officially a 5th generation entrepreneur.
👇
Henceforth, every company that does not email receipts gets canceled and charged back automatically.
Let me know when you find it, btw
High switching cost
Business critical
Payments flow through the platform
I’m very aware that this is an inflection point.
At the very least, happy to be along for the ride and play a small part.
At best, hoping to really help move the needle forward.
Very hopeful for the future.
But seeing what’s happening around us every day now is amazing:
- A.I. changing literally everything
- rockets going into space (and back)
- self driving cars
- tectonic shifts in education
- crypto still holding on and going mainstream for govts
I’m 44
and it’s so cool to be aware that we’re in the midst of a societal shift.
We first got internet (AOL) when I was in middle school, so I didn’t grok the potential.
I very much like Attio these days. Worth looking at.
We recently hosted our second TinyFest, our annual exclusive TinySeed community gathering and founder retreat.
2.5 days of sharing knowledge, making new friendships, and having adventures in the desert sun. 🏜️
See photos and reviews from the event:
tinyseed.com/latest/revie...
Ah yeah may be. Are you a member there?
Shoot holes in this:
A community for 7+ figure founders.
Invite only for the first 20
Capped at 100, ever
Bottom 25 participants are cut every year.
High ticket
Fight club, for founders.
first episode of Rogue Startups in 2+ months coming out tomorrow morning.
sub if you haven't already: roguestartups.com
it's a doozy
It sure would be bold to go all in on WP right now…
Gimme your best SaaS Use Cases page examples...