Plausible Analytics

However you install scripts, Plausible keeps things simple.

If you prefer using Google Tag Manager, our official template lets you add Plausible in seconds. Plug-and-play.

Same privacy-friendly analytics. Same clean data. Just the workflow you prefer.

In Plausible, you can keep things very clear:

• One team per client (client-owned analytics)
• One agency team with many client sites (agency-owned analytics)
• Transfer site ownership to your client (handoff model)

Out of the box.

• client sites mixed with internal projects
• unclear ownership
• access requests from clients and freelancers
• awkward conversations when a client leaves and wants their data

The real issue is structure. Most analytics tools assume one company managing one website. In Plausible, you can

Agencies waste too much time figuring out who actually owns the analytics properties.

You set it up for a client. Your team manages it. The client wants access.
Months later someone asks:

“Wait… whose account is this actually under?”

Agencies end up with:

Biggest trial signups month ever! And, in the shortest month of the year.

We registered 2,655 new trial accounts in Feb '26.

Still no promos. No hacks.
Just word of mouth and trust in the process.

Prescribing GA headache cure since 2019 🩺

“We just want traffic reports in Slack.”

With Google Analytics:
• Export data to another tool first
• Connect via Zapier/scripts/third-party apps
• Configure triggers
• Maintain the pipeline

With Plausible:
• Generate channel email
• Enable reports
✅ Done

Same alerts. Very different effort.

"We ran out of money"
"We had to pivot"
"It nearly failed"

The startup world loves drama. We chose the long game.

No bets we couldn’t afford to lose.
No growth at all costs.
No unrealistic targets.

Just steady progress.

7 years in, Plausible is still here.
Profitable. Independent. Enjoyable.

Common Monday analytics ritual: Check stats for the Last 7 days.

Tip: Rather Press X to compare week-over-week performance.

Green ↑ improvement
Red ↓ decline
No arrow = unchanged

3) Complements the geo data

Certain browsers are more popular in specific regions

- Samsung Internet → strong in parts of Asia
- Opera Mini → markets with slower internet

Same site. Different browsers. Different insights.

campaigns aren’t working, it's because those browsers limit tracking (not a problem with Plausible btw 😉)

2) Signal for developers when using newer browser APIs

If you want to add something fancy to your site using newer browser features, browser data shows how many people would be able to use it.

3 things that the most overlooked report on your dashboard can tell you:

The Browsers report can help with the following.

1) How “trackable” your audience is?

If a big chunk uses Safari, Firefox, or privacy browsers, your attribution will always look worse than reality.

Not because...

Most traffic ≠ most revenue

Some landing pages bring visitors.
Others bring buyers.

Find the pages that actually make money:

1. Filter by your revenue-goal in Plausible, such as "purchase"
2. Open "Entry Pages"
3. Sort by the "Revenue" column

Double down on what already makes money.

📣 Our brand new Google Tag Manager template is up, which makes managing your Plausible installation within GTM even easier.

✅ Just copy-paste your site's script ID to get done,
and
✅ Optionally, tick the boxes for any additional tracking wanted: 404 pages, form submissions, outbound links, etc.

🆕 Now you can see your website stats for the last 24 hours as well!

It's especially useful for tracking campaign/content performance, security monitoring, feature rollouts, bounce rate, etc.

Just trying to track one button click…

Your Funnels can be more accurate now.

1️⃣ Define exact versions of the goals to track, by adding custom properties to your goals.

Eg., Track “Purchase (Growth-yearly)” or “Purchase (Business-yearly)”, instead of just “Purchase”

2️⃣ Make funnels with those exact goals

3️⃣ Analyze visitor journeys

A new time range is coming to your dashboards. 👀

Hint: it includes parts of today and yesterday

📣Now you can define your goals with more context & make them as specific as you want.

Just attach your custom properties (our version of custom dimensions) with their values to your goals directly in the UI.

Such goals will help you track exactly what you want, & make your funnels more precise too

We’ve now tracked a total of 260 Billion pageviews in a privacy-friendly way. 🤯

That took us 7 years, while it had taken us 2.5 years to record the first 1 Billion pageviews.

Handpicked list of privacy-focused European alternatives to big tech products for B2B [Updated] Discover European, GDPR-compliant tools for website management, marketing, and business operations: secure, reliable, and hosted in the EU.

If you are evaluating European alternatives, this updated overview might help.

plausible.io/blog/europea...

"I have gone from having to battle with GA4 to get anything usable out of it, to feeling that I have a complete view of our website and what is happening." 😍

✅ Continued to help remove consent banners, blocked billions of bots and stayed private-by-design.

Thanks for supporting and proving that independent, privacy-respecting tools can be sustainable too. 🙌❤️

Plausible Analytics has completed 7 full years! 🎉

Here's some stuff we did in year seven:

✅ Added 2.3K subscribers, stayed profitable.
✅ Added SSO, simpler setup for common measurements, scroll depth tracking, etc., making adoption easier.
✅ Got our own Wikipedia page & a feature in Wired.

GA4 reports being buried under twelve layers of menus

Why we say no to investors and are 100% user-supported? Why Plausible stays independent, avoids selling data, and is funded by the people who use it.

Read entire article here: plausible.io/blog/custom...

- A sense that the company serves our life, not the other way around
- Calm work culture and happy humans (4 day work weeks, no meetings, etc., FTW)

In a true self-love fashion, we love to spoil ourselves with the following benefits of not having a “rich dad” over our heads. This means that we get to have:

- Less anxiety about growth charts
- Fewer performative decisions
- More pride in the business itself

Not having investors allows us to choose transparent pricing instead of growth hacks, sustainable subscription revenue instead of aggressive funnels and long term trust over short term metrics.

👉 Lastly, we love ourselves

We like to instead focus on slowly building a tribe instead of surface-level credibility.

We say no to short-term wins that weaken long-term trust.