SpeedCurve | The speed of trust: How slow pages hurt your brand
In a competitive market, page speed is as important as your design and content.
A slow UX affects peopleβs perception of three important brand elements that are completely unrelated to page speed: content, design, and usability.
Here's why that takeaway is relevant in an increasingly competition online landscape π www.speedcurve.com/blog/brand-p...
#webperf #ux #pagespeed
04.03.2026 18:57
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Performance is UX: What Web Performance Optimization Can Do for UX Researchers
Understand how web performance metrics connect to UX research outcomes.
Web performance metrics arenβt just engineering diagnostics.
Theyβre large-scale UX research.
They reveal friction, bias, and experience gaps usability studies alone canβt see.
I wrote about this intersection:
www.ethangardner.com/posts/web-pe...
#ux #webperf
19.02.2026 01:58
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2025 Retrospective
What I learned and did in 2025
Back to work tomorrow. This is my reflection on 2025. www.ethangardner.com/posts/2025-y...
05.01.2026 02:29
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Geekbench 6 single-core scores over time at 4 price points:
- fastest iOS
- fastest Android
- mid-tier Android
- low-end Android
How's the mobile CPU landscape evolving? Thanks to process node improvements, a mid-range Android from 2025 is (finally!) as fast as 2017's iPhone 8, but a low-end (~$100) smartphone isn't yet as speedy as a decade-old iPhone 6s.
21.11.2025 22:51
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That would be poor <form>
17.11.2025 23:14
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The nerves are real.
07.11.2025 19:30
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You did great! If you were nervous, I couldn't tell.
07.11.2025 13:55
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7 Levels of a Web Performance Journey - Sergey Chernyshev - performance.sync() 2025
YouTube video by Web Conferences Amsterdam
My talk at Performance.sync() pre-conference meetup organized by @mozilla.org in Amsterdam last week: www.youtube.com/watch?v=2cv6...
06.11.2025 23:52
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I also made it without any extravagant hand gestures π.
06.11.2025 00:38
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Just like web performance work, accessibility winds up being less expensive the earlier you implement it. Build accessibility in from the start, rather than bolting it on - make it part of the process.
@marcysutton.com #webperf #PerfNow #a11y
30.10.2025 11:18
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Wow! You're all in on the distance. I have about 50 races under my belt, but nothing over 10 miles. Good luck!
10.09.2025 21:31
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What distance? Have you run an obstacle course race before? They are so much fun.
09.09.2025 03:02
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performance.now(); 30th and 31st of October, Amsterdam
On 30th and 31st of October, 2025, the sixth edition of performance.now() will take place in Amsterdamβa single track conference, covering todayβs most important web performance insights.
performance.now() is coming!
@ethangardner.com will offer practical tips on presenting engineering data as a competitive advantage, a revenue driver, and a tool for enhancing user experience to help make performance optimization a strategic priority.
perfnow.nl/speakers.htm...
04.09.2025 13:41
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performance.sync() 2025 Β· Luma
performance.sync() is a meet-up taking place on the evening before the performance.now on Wednesday October 29th!
We are looking for speakers!
Submit yourβ¦
performance.now() is coming!
The night before the conference, 29th of October, @mozilla.org organises performance.sync(), the pre-meetup where you can meet your peers to mentally prepare for two days of information overload. They're also looking for a few people to present.
luma.com/ziykhh4y
01.09.2025 12:56
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Come see me in Amsterdam! This lineup is loaded with great speakers in the #webperf community, and it's going to be a good time.
25.06.2025 16:40
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Beautiful π
05.04.2025 20:06
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PerformanceObserver: A virtual web perf meetup
Join the PerformanceObserver virtual performance meetup to get all the latest web performance news and hang out with the community.
Hey folks, the next episode of PerformanceObserver is now scheduled for 16 April with @verlok.bsky.social and @ethangardner.com ! See all details at performanceobserver.dev including add to calendar links with the join instructions.
#webperf
27.03.2025 12:49
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What is everyone using for revenue reporting and invoicing for consulting and freelance work these days?
17.03.2025 14:47
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contractrates.fyi
A crowdsourced collection of user submitted rate data to help you figure out what to charge as a freelancer
I would check contractrates.fyi. Ultimately, I think it depends on if US rate just means currency or if it also means geolocation, how much experience the person has, and how much mentoring you will provide.
17.03.2025 14:46
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I was thinking about what I would do if not for the software thing. Nothing pays as well but I would be a guitar teacher, bartender at a swanky cocktail bar, or fitness instructor.
13.03.2025 21:42
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Mountains and their reflection off of Lake Mcdonald in Glacier NP.
If this isn't a testament to nature, I don't know what is.
10.03.2025 01:32
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On the bucket list for me.
10.03.2025 01:27
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AI On-ramp for Curious Developers
My Journey with AI and how you can get started
For the last year, I've been ramping up on AI. If I was to start my learning journey today, these are some of the resources I'd use.
www.ethangardner.com/posts/ai-onr...
26.02.2025 01:32
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URL Pattern Standard
Good things are happening with URLPattern. I've been waiting for it to land in places beyond Chromium- based browsers for a while now. urlpattern.spec.whatwg.org
21.02.2025 03:30
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Nice. I'll contribute this one that I use to find hot spots that change frequently and may need refactoring.
git log --pretty=format: --since="1 year ago" --name-only | sort | uniq -c | sort -rg | head -50
19.02.2025 16:44
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