Andrea Michalek's Avatar

Andrea Michalek

@thatandream.com

🎯 I am a: serial entrepreneur, mom, leadership coach, indie builder and diy-er. πŸ”₯ passions: product management, women in tech, startups, AI, leadership πŸš€ my path: developer β†’ CTO β†’ startup CEO β†’ exit β†’ VP PM β†’ brain injury β†’ consultant/coach

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Latest posts by Andrea Michalek @thatandream.com

Stop "shoulding" yourself this holiday season.

My word for 2026: Adventure.

What's yours?

22.12.2025 12:59 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Three questions for the end of year:

β†’ What to START doing?
β†’ What to KEEP doing?
β†’ What to STOP doing?

Be brutally honest.

21.12.2025 13:00 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

This is from my Saturday newsletter.

If it resonated, you can subscribe β†’ www.leadershipadvantage.xyz/newsletter

20.12.2025 13:00 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Your permission slip to NOT do everything between now and January 1st.

It's ok for it to be business not as usual.

20.12.2025 13:00 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Up and to the right is a simplification of what success looks like, but it never plays out that cleanly in reality.

I learned, very early on, that the path to your ultimate goal is often the "silly path."

It has missteps, turnarounds, and in hindsight, was the harder way to go.

15.12.2025 12:58 πŸ‘ 3 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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When the idea finally clicks My book didn’t start with an outline. It started with fear. A talk I over-prepared for. And one drawing I couldn’t stop thinking about. That was the moment it became a book I had to write.

www.topularstrategy.com/blog/when-t...

14.12.2025 12:57 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

But someone gave me better advice: wait until you have a book burning inside you that you can't not write.
I finally found mine.

This week's newsletter is the origin story behind Beyond Incremental, and a question for anyone circling something that hasn't clicked yet.

14.12.2025 12:57 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

My book didn't start with an outline.
It started with fear.
A talk I over-prepared for. And one drawing I couldn't stop thinking about.

When I ask other authors if I should write a book, they usually say, "Don't do it."

14.12.2025 12:57 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

If your team can’t move without you…

That’s not leadership. That’s dependency.

Time to shift.

29.11.2025 15:28 πŸ‘ 4 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

I built a course to help you do exactly that.
βœ… Communicate vision clearly
βœ… Build leadership systems
βœ… Lead without being the bottleneck

Today’s the last day for Black Friday offers:
www.leadershipadvantage.xyz/offers/blac...

29.11.2025 15:28 πŸ‘ 4 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

The fix isn’t β€œbetter time management.”
It’s not blocking out more deep work.

It’s shifting from being the keeper of clarity
to building shared clarity your team can own.

29.11.2025 15:28 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Your calendar is full.
Your head is foggy.
And the irony? Your impact is shrinking even as your responsibilities grow.

Especially in December, when planning pressure hits max volume.

29.11.2025 15:28 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

That’s the Context Keeper Trap.

You rose fast by bridging gaps and thinking strategically.
Now your team leans on you to keep everything coherent.

Every update runs through you.
Every decision waits for you.

29.11.2025 15:28 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Burnout isn’t just about working long hours.
It’s about carrying all the mental load for your team.

You’re not just leading.
You’re translating. Explaining. Clarifying. Constantly.

29.11.2025 15:28 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

I thought being the β€œglue” made me indispensable.
Turns out, it made me the bottleneck.

A thread for burned-out tech leads stuck in the Context Keeper Trap 🧡

29.11.2025 15:28 πŸ‘ 3 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

I'm rebuilding my technical leaders advantage course directly on my website, rather than hosting it separately.

Every time I need to set up secret keys for authentication in APIs I feel like I am practicing dark magic.

Is that just me?

#buildinpublic

29.11.2025 03:28 πŸ‘ 3 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Technical leaders: want to start 2026 with a breakthrough plan?

Course + live workshop with me on Dec 10.

Black Friday pricing ends Saturday midnight.

β†’ beyondincremental.com/offers/blac...

28.11.2025 14:09 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

πŸ“Œ Enroll in the Technical Leader's Advantage course here: beyondincremental.com/offers/blac...

24.11.2025 13:03 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Go Beyond Incremental in 2026.

Enrollment is now open for my course + live workshop designed for product and engineering leaders who want to break out of reactive mode and lead with clarity.

Details below.πŸ‘‡

24.11.2025 13:03 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Stop drifting into another year.

If you’re a technical product leader ready to lead 2026 with clarity, confidence, and momentum:

This is your reset.

Black Friday access now open.
πŸ•“ Ends Nov 29
πŸ”— beyondincremental.com/offers/blac...

22.11.2025 15:06 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

I haven’t had that experience. What is your project?

16.11.2025 13:42 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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5 Keys to Product Team Success - Topular Strategy 1. Work that Matters Is your team mission-driven? Can your team answer what the company is trying to achieve and how they get there? At my first startup, I had an offsite where I wrote questions about the company on index cards. I had my developers each pull an index card and respond as if

Clarity
Curiosity
Customers
Camaraderie
Coordination

Unlock the 5 keys to team success: topularstrategy.com/2022/06/08/...

16.11.2025 12:59 πŸ‘ 3 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

The biggest leadership breakthroughs rarely come from adding more tactics.
They come from seeing the blind spot you’ve ignored for years, and finally naming it.

Take the 5-minute breakthrough leadership assessment, and see where you rank: beyondincremental.com/assessment

15.11.2025 03:13 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Career Planning Framework Feeling stuck or uncertain about your next career move?The Career Planning Framework helps you cut through uncertainty and design a career that fits your life - with the purpose, balance, and pay that makes sense for you.This guided workbook helps you clarify: the work that gives you meaning, how you like to spend your days, and the compensation that supports your life.What You'll DiscoverMost career advice focuses on climbing ladders or building skills, and even worse, we often default to what others think success should look like.But the best career decisions come from understanding what you actually need across three essential areas.This framework helps you step back and examine what you really want from your career, so that you can be confident about where you are headed and why.πŸ’‘ Find Your PurposeWhat makes work meaningful to you?Move beyond generic mission statements to identify the specific impact you want to make and clarify your "why" for showing up each day.🧠 Understand How Y

You can chase meaning.
Or you can chase money.

Or you can do what most high-performers forget: Balance the equation.
thatandream.gumroad.com/l/3p

10.11.2025 21:26 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

The Beyond Incremental framework helps leaders bring together:

✨ People: how you multiply impact
βš™οΈ Performance: how you turn clarity into results
πŸ”₯ Passion: why your work truly matters

When these three align, the impossible starts to look inevitable.

08.11.2025 19:56 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

πŸš€ Big news: BeyondIncremental.com is live.

What started as a 48-hour build turned into a two-week evolution: a real-world test of the Breakthrough Leadership Framework.

It’s not just a website. It’s a living lab for how leaders create momentum.

08.11.2025 19:50 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

I went back and modified all the commits, and set up my project rules so it doesn’t do it anymore.

03.11.2025 23:59 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Yep. It does it by default. Crazy, right?

03.11.2025 23:57 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Do you leave "co-authored by Claude" or your AI tool of choice in your commit messages in git?

I'm not.

It seems like it might invite IP issues that I don't need.

Are others doing the same?

#buildinpublic #vibecoding

03.11.2025 22:45 πŸ‘ 8 πŸ” 1 πŸ’¬ 4 πŸ“Œ 0

Entrepreneurs are not afraid to hustle.

There is nothing more fun than seeing a group of potential customers and figuring out how you can serve them.

Does that make me an outlier or an adrenaline junkie?

24.10.2025 00:50 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0