McLaren has announced that Mastercard will become their Official Naming Partner.
Starting in 2026, the team will be known as the 'McLaren Mastercard Formula 1 Team'.
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Revolut has been announced as the title sponsor of the Audi F1 Team from 2026 onwards.
The aim of the partnership is to "establish new ways for fans to interact with the sport".
Revolut will also be integrated into the team's financial operations.
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McLaren has signed a multi-year deal with IT provider Freshworks.
Freshworks will deliver IT-solutions to "boost productivity through more efficient and improved IT-services".
The Freshworks logo will also appear on the #MCL38 and team kit starting at the #BelgianGP.
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The Mercedes #W16 will have an extra "splash of orange" on the livery for the #BritishGP, celebrating the launch of the CONCEPT AMG GT XX.
Both drivers will also have special helmets and race suits for the weekend.
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A special lid for Max Verstappen for the upcoming #AustrianGP, #BelgianGP and #DutchGP 👀
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Sauber has revealed a special livery for the #SpanishGP 👀
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Perplexity AI has signed a new deal with Lewis Hamilton, making him an ambassador.
The company considered partnering with the likes of Red Bull or Williams before choosing the 7-time World Champion.
The Perplexity AI logo can be seen atop Hamilton's helmet.
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The Red Bull #RB21 was sporting some special wheel covers at the #MonacoGP, courtesy of team partner Gate.io 👀
Would you like to see more teams put designs on their wheel covers? 🤔
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F1 has extended its partnership with MSC Cruises until the end of 2030.
The partnership will continue to see MSC Cruises trackside branding and title sponsorships, but in the future also branding from sister company Explora Journeys.
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Shell is celebrating its 75th anniversary of racing with Ferrari at the #MonacoGP.
The occasion will be honored through a special 75-year partnership graphic being carried on the SF-25 during the weekend.
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New Ferrari threads for the #MonacoGP 👀
What do you think? ⚪🔵
Enchanté has been announced as a partner of the Visa CashApp RB #F1Academy programme, starting at the #MiamiGP.
The partnership will see the logo of the company, founded by Daniel Ricciardo, feature on the team’s F1 Academy livery, among other things.
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Read the full report by Sport Business here: www.sportbusiness.com/news/exclusi...
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McLaren will end its partnership with Castore at the conclusion of the 2025 season, according to @sportbusiness.bsky.social.
Instead, the team has signed a multi-year partnership with PUMA.
Castore will instead become a partner of Haas.
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Barilla is joining F1 as the Official Pasta Partner in a new multi-year partnership announced at the #BahrainGP.
The partnership will see various sponsorship activations, including Barilla trackside branding and consumer promotions.
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Red Bull have hinted that they will have a special livery on the #RB21 for the #JapaneseGP, paying tribute to Honda.
Now we have a first look at the supposed special team kit for the race 👀
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Pirelli will award a special trophy to the driver who takes pole position for the #F1Sprint at the #ChineseGP.
The trophy is part of Pirelli's celebration of their 500th Grand Prix which takes place at the #DutchGP.
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One of Brazil's leading banks, PicPay, has joined Sauber as an Official Partner for the 2025 season.
The partnership will see the PicPay logo feature on the #C45 and driver suits throughout the season.
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MISSION, a leader in natural energy drinks, has joined the team as an Official Supplier.
MISSION aims to provide 100% natural products while supplying customers with sustainable energy solutions.
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M-Experiment, a specialist in performance eyewear, has teamed up with Alpine which will see the brand supply the team with high-performance eyewar.
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Footwear brand Endstate has signed a licensing deal with Alpine which will see the brand release special and luxurious travel sneakers.
The special edition sneaker features an NFC-chip embedded in the tongue to guarantee authenticity.
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Db Journey will become the Official Luggage Supplier of
Alpine, supplying both drivers and other team staff with "tailor-made solutions" that "ensure smooth journeys".
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Built for Athletes is joining the team in a partnership which will see them supply the team with specially designed products to "withstand the demands" of the 2025 calendar.
A limited-edition range of bags will also become available.
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Sydney-based company Beforeyouspeak Coffee is joining Alpine as their Exclusive Coffee Supplier.
Through the partnership, the company will offer its products in the team's hospitality and headquarters.
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Alpine has welcomed six new partners and suppliers ahead of the #AusGP and the 2025 season 👀
Check out the thread below to get to know more about the brands and their deals with the team ⬇️
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Racing Bulls and ExxonMobile have teamed up in a new partnership for 2025 and beyond.
The partnership will, other than supply the team with fuels and lubricants, also see Mobil, Esso and Mobil 1 branding appear on various team assets during the year.
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The full report and article by @wearetherace.bsky.social is available here: www.the-race.com/formula-1/bi...
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In reports seen by @wearetherace.bsky.social, Huski Chocolate's parent company, Choki, had a confirmed net loss of around €6 million in 2023.
In 2022, the company was also involved in a dispute with the then minority stake holder Stanton Barrett.
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The full amount is unlikely to ever be paid as Huski Chocolate entered bankruptcy in January this year.
Huski Chocolate previously also sponsored cars in @indycar.com and football teams in both Sweden and other countries.
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McLaren has taken legal action against Huski Chocolate for failing to honor the financial terms of their contract signed in 2019, according to @wearetherace.bsky.social.
According to court documents, the company has not paid the full agreed amount of around €5 million to McLaren.
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