Faris

There is some principle or rule that needs defining (Faris’ law is tough grammatically etc but thanks)

Technology advances always create more spam first

Heh the system works etc

Always google

I spoke to a teenager yesterday
They had never heard of The Muppets
Not doing that again

I just didn’t know where to post this but pitching in stream to someone who is writing an unaffiliated case study for a brand is a new one to me and I am not there for it so I put it here instead

Decades of mechanistic talk about university degrees as if they were bundles of 'skills' and 'prep' are about to be proved completely wrong (obviously). Want to get a real boost? Do History or English.

Yum - next time try marmite in them 😋

I dont think I have set a very good example to my daughter by shouting “Fuck Off” at the adverts.

I used to work to live to party
At Cannes I have realized I now look forward to sleep more
So it goes

Wait am I pro testing
Or protesting
Or is it both

I start out talking about how agencies don’t work & how I’m developing some ideas that might just fix them, and end up talking about the nature of failure. Just another day at the office. My interview with @farisyakob.com & #rosie in #StrandsOfGenius: geniussteals.substack.com/p/1b9093a7-1...

This was just posted by @tbretc.bsky.social on another platform. The Chicago Sun-Times obviously gets ChatGPT to write a ‘summer reads’ feature almost entirely made up of real authors but completely fake books. What are we coming to?

Inside the LA ‘psychic reset’ bootcamp that promises happiness – at a price — Guardian US I was told my life would change if I let strangers prod my deepest wounds. But I wasn’t sure: were these group training sessions empowering or exploitative?

“When I asked Hunter whether it was all about money, he said that profit was part of it, but so was power. “I think if you want to be seen as a god, then there’s no better way than to be a leader in one of these organizations.” apple.news/AorSxeXHuThe...

Guess we will find out since we fucking around lol

Retirees planned to travel, but it might be too late and too expensive — Business Insider Traveling wasn't unusual for Jim Laabs, a 72-year-old retiree from the Midwest. As a former regional sales director, Laabs spent 65% to 70% of his time on the road in the US and Canada. Later in his c...

“What if it's actually about living your life now versus living your life later?" she added.
(YOLO)
Retirees planned to travel, but it might be too late and too expensive - Business Insider apple.news/APK4jfc39SAK...

How billionaires created the DEI panic YouTube video by Media Matters

Not to be dramatic but I spent months and months working on this video deep diving into the history of attacks on DEI.

It is my baby and I’d love for y’all to check it out! 🙏🏻
youtu.be/nD1nJ7g8j94?...

The Incredible Rise & Fall of the Infomercial King — Men’s Health The incredible true story of the con man, the karate champ, and the workout videos that changed fitness forever. “I’VE BROKEN ABOUT 34 or 35 bones. My wrist tends to hurt me very badly.” Evel Knievel,...

“Monea had already sold a sham product for massive profits by preying on people’s frustration with pain.

He was a savant at identifying basic, obvious human frailties and desires, then selling bullshit.”

apple.news/AIvCPjULmQBm...

🤣🙏🫶

A Post-Truth Economy Built for the 1% My conversation with Faris Yakob of Genius Steals about the YOLO economy, diverging demographic destinies, and why there is no "average" American for you to appeal to, in politics or marketing

Latest episode of @crosstabspodcast.bsky.social is live, featuring @farisyakob.com talking about how useless the concept of the "average" American, consumer, voter, really is: www.crosstabspodcast.com/p/a-post-tru...

Going to include the links we talked about in this thread 🧵

OPINION TODAY featured podcast —
Why Averages Don't Exist: @farrahbostic.bsky.social interviews brand strategist @farisyakob.com about how misunderstood economic metrics mask the real consumer experience.
(@crosstabspodcast.bsky.social)
opiniontoday.substack.com/i/163118483/...

GroupM to rebrand and ‘reduce overlap’ - MediaCat UK Media group will be renamed WPP Media, as leadership implements centralised, tech-driven model to close the gap with Publicis and Omnicom-IPG.

Within five years, he told Adweek, ‘there is no human that touches a media plan.'

ht @farisyakob.com

mediacat.uk/groupm-to-re...

I take that back - adults should know better adults lie to themselves because $ and ego bit most important no one should express an opinion until the have read extensively on a subject

lol! No

anyone persistently coughing should not be allowed on planes or trains

(Maybe with mask but ideally not at all)

wait what was happening before

Kids may say the funniest things
But adults say the dumbest

Oddly ominous

Artisanal advertising | WARC In an age of average, the handmade, bespoke creativity and execution will become the preserve of fewer and fewer brands, Faris Yakob observes, but that means artisanal - handmade - advertising will be...

Money quote: “As ever, this speaks to the discomfort financial executives have with the very idea of creatively leveraged alpha (above market returns).” @farisyakob.com
In other words, creativity works, but how is an adamant mystery for some.

www.warc.com/newsandopini...

Omg I just went back on @instagram for the first time in a year

What a confusing mess

“Culture is the necessary art of perpetuating the disturbing rumor that reality is meaningful.” www.ribbonfarm.com/2016/04/28/i...