Pam Negoro

Coke Designed a Plastic Bottle to Sell Us All More Soda The modern 20-ounce bottle, first introduced in the 1990s, launched Cola-Cola’s distinctive shape into the plastic era. It also held more Coke than the glass containers and cans that came before.

The modern 20-ounce bottle, first introduced in the 1990s, launched Cola-Cola’s distinctive shape into the plastic era. It also held more Coke than the glass containers and cans that came before. www.wired.com/story/consum...

Sprite leans into Gen Z’s love for spicy flavors with global campaign Along with out-of-home and social media activations, the Coca-Cola brand teamed with TikTok for an interactive filter for the “Hurts Real Good” push.

#Sprite “Hurts Real Good” is informed by insights around Gen Z and follows a previous campaign to connect with consumers during the hottest moments of summer using data and contextual targeting. #marketingstrategy #beverageoccasions #mobilizingshoppers www.marketingdive.com/news/sprite-...

Unilever debuts AI-driven design unit to wean brands off TV-first model Developed with IPG Studios, Sketch Pro aims to deliver social-first content three times faster with help from AI tools like Google’s Veo 3.

Unilever debuts AI-driven design unit to wean brands off TV-first model. It will be interesting to see how other companies and agencies will evolve with #AI #advertising #creative #designers #mobilizingshoppers

www.marketingdive.com/news/unileve...

The core objective of Lowe’s loyalty program? Drive one more trip The retailer’s dual loyalty programs focus on driving frequency by meeting customers' needs at every stage of their journey.

The retailer’s dual loyalty programs focus on driving frequency by meeting customers’ needs at every stage of their journey. #mobilizingshoppers #loyalty #marketingstrategy #retail www.retaildive.com/news/lowes-l...

Olipop turns fans into influencers for pennies with PR boxes on Amazon The better-for-you soda brand is also inviting consumers to the Austin Motel, which has been transformed to include three nostalgic, Olipop-themed suites.

We've been seeing more beverages using micro-influencers #mobilizingshoppers #beverages #microinfluencers #marketingstrategy #promotions www.marketingdive.com/news/olipop-...

The AI-generated ad that aired during the NBA finals took $2,000 and 2 days to make Naturally, the ad featured a beer-chugging alien and an inflatable pool full of eggs.

Advertising is changing. This entire Kalshi ad aired during the NBA Finals—created in days, for ~$2,000, using Veo, Gemini, and CapCut. No big production team. No studio shoot. Just a smart brief and smart tools. #mobilizingshoppers #advertising mashable.com/article/ai-g...

How grocers can level the playing field against Walmart in e-commerce Now that Walmart expects its online division to turn a profit this year, it’s time for grocers to find their niche to hold onto their omnichannel customers.

Walmart expects its online division to turn a profit this year, it’s time for grocers to find their niche to hold onto their omnichannel customers #grocery #shoppermarketing #mobilizingshoppers www.grocerydive.com/news/walmart...

Pepsi parodies ‘Share a Coke’ after rival resurrects iconic campaign Custom Pepsi bottles will be available via a social media giveaway to consumers who post which foods with which they’d #ShareaPepsi.

I'm loyal to Coca-Cola, but this Pepsi campaign is good. #beverages #marketingstrategy #advertising www.marketingdive.com/news/pepsi-p...

Kia counterprograms Super Bowl with mobile game Promoted on Instagram and TikTok, the automaker’s Kia Squares effort looks to engage big game viewers beyond the duration of a traditional ad.

Kia counterprograms Super Bowl with mobile game #mobilizingshoppers #advertising #marketingstrategy #mediaconsumption

Getting rid of fact checking does not promote free speech. It just provides a platform to foreign adversaries and other peddlers of disinformation.

How Will We Eat in 2025? 9 Predictions to Chew On. (Gift Article) Food forecasters see a year of offbeat choices: savory coffees, great convenience-store cuisine and sauces on everything.

Predictions: Food forecasters see a year of offbeat choices: savory coffees, great convenience-store cuisine and sauces on everything. www.nytimes.com/2024/12/31/d...

Why Google Shopping turned holiday gift-giving into a game show A campaign around the friendly competition of gifting also includes ads with Dwyane Wade and Gabrielle Union, and Charli XCX and Troye Sivan.

#MobilizingShoppers - Fun game show that recommends holiday gifts in an engaging way vs. the typical QVC or morning show Steals and Deals. #omnishopper #shoppermarketing #engaging

Trade Desk tries to shake up streaming TV with content-agnostic strategy The new operating system aims to address advertising supply chain issues and conflicts of interest around content in the streaming TV arena.

Trade Desk tries to shake up streaming TV with content-agnostic strategy #mobilizingshoppers #mediastrategy #advertising #digitalads

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