Hello Kitty leads Sanrio's fight against fake merchandise with bold authenticity campaign Sanrio, the Japanese company behind beloved characters like Hello Kitty and Kuromi, has launched a regional campaign across Southeast Asia to protect its intellectual property and raise consumer aware...

Would Hello Kitty approve of knockoffs? Sanrio says no. Here's how they're keeping it real—with help from Hello Kitty herself and friends. 🎀 #HelloKitty #Sanrio #AuthenticityCampaign #Kuromi #AntiCounterfeit