ICP Agents: How to Build an AI Target Reader Build an ICP “target reader” as an AI agent to stress-test headlines, CTAs and template copy in hours – and fix clarity, proof and governance gaps fast.

Built an AI "target reader" as a Custom GPT and ran our copy through her before launch. She caught governance gaps, rewrote our CTAs, called our homepage too generic. Hours, not weeks.

Full method: appliedcomms.ai/icp-agent-ai-target-reader/ #CommsAI #PRTech #AIWorkflow

Building a Live AI Webinar Using Workflow I Was Teaching Seven iterations, one recursive workflow. The behind-the-scenes account of preparing and delivering a live AI demonstration for The Data Lab – and what the process actually taught me.

Built a live AI webinar by running the workflow we were teaching through itself. Seven iterations. The process is the point.

www.appliedcomms.ai/ai-webinar-w...

#CommsAI #AIWorkflow #Comms

Claude Cowork Transforms What Comms Pros Can Do With AI This Isn't About AI Writing Better. It's About AI Removing What Stopped You Writing At All.

The shift: AI removing what stopped you writing at all. Not writing better - handling the coordination layer where comms teams actually bleed time.

Full experiment with Claude Cowork reorganising three ventures: www.appliedcomms.ai/claude-cowor...

#CommsAI #AITools #Workflows

Testing Claude Skills & Projects: New Business Pitch & Comms Suite How I built a brand skill from scratch and produced a full campaign toolkit – speaking proposal, presentation, content calendar, outreach emails – in a single session.

Built a full new business pitch toolkit in Claude - speaking proposal, deck, content calendar, emails - in under an hour. Written content: 90-95%. Visual design: still rough. Refinement beats blank pages.

www.appliedcomms.ai/claude-skill...

#CommsAI #AI #Communications #B2B

How AI Search Is Changing B2B Brand Reputation—and What Marketers Must Do Now Discover how AI search and LLMs are reshaping B2B brand reputation. Learn why credibility, trust, and visibility are the new keys to success in the Reputation Age—and what marketers must do to stay ah...

AI search may be shifting B2B discovery from "who spends most" to "who's most credible." Comms teams take note: your thought leadership could determine whether you make the LLM-generated shortlist.

#CommsAI #B2B #AISearch
www.linkedin.com/business/mar...

Anthropic preparing new Agentic Tasks Mode for Claude Anthropic testing Claude's Agent mode with a new interface for tasks, to introduce new modes for research, analysis, writing, and building.

Anthropic testing "Tasks Mode" for Claude: structured delegation across Research, Analyse, Write, Build categories.

Granular controls, progress tracking. AI assistants becoming workflow engines, not just chatbots.

www.testingcatalog.com/anthropic-te...

#CommsAI #AI #Anthropic #Claude #AIAgents

New in NotebookLM: Customizing your Audio Overviews and introducing NotebookLM Business NotebookLM is piloting a way for teams to collaborate, and introducing a new way to customize Audio Overviews.

Bit late discovering Google notebook - a colleague in work sent me the pod he created about Secure Data Environments. It was so interesting. Complex made simple in 3 mins. Sharing in case I'm not the only one in the dark... blog.google/technology/a... #AI #commsAI #alwayslearning