Vergiss "Würdest du das kaufen?" - Menschen lügen. Bessere Fragen: "Erzähl mir von deinem letzten Arbeitstag." "Welche 3 Tools nutzt du täglich?" "Wofür gibst du bereits Geld aus?" Echte Probleme verstecken sich in Routinen, nicht in Hypotheticals.
#customerinterviews #startup #buildinpublic
Combatting confirmation bias in customer interviews
Learn more about customers interviews: buff.ly/80xMI1z
#ContinuousDiscoveryHabits #CustomerInterviews #ConfirmationBias
Every interview is a test of your opportunity space.
Learn more about customers interviews: buff.ly/PUfV5q9
#ContinuousDiscoveryHabits #CustomerInterviews #OpportunityMapping #OpportunitySolutionTree
How do I know when I’ve interviewed enough customers?
Learn more about customers interviews: buff.ly/Osx8qJc
#ContinuousDiscoveryHabits #CustomerInterviews #UserInterviews
Share your customer interview insights.
Learn more about customer interviews: buff.ly/uDt94sp
#ContinuousDiscoveryHabits #CustomerInterviews #prodmgmt #ux #engineering
How to collect a specific story about past customer behavior.
Learn more about customer interviews: buff.ly/nghFMUh
#ContinuousDiscoveryHabits #CustomerInterviews #prodmgmt #ux #engineering
What should we ask in customer interviews?
Learn more about customer interviews: buff.ly/Ix5r8Uy
#ContinuousDiscoveryHabits #CustomerInterviews #prodmgmt #ux #engineering
What if my sales team won't let me interview customers?
Learn more about customer interviews: buff.ly/UQrDy40
#ContinuousDiscoveryHabits #CustomerInterviews #prodmgmt #ux #engineering
Recruiting without an incentive.
Learn more about customer interviews: buff.ly/iYe67Eh
#ContinuousDiscoveryHabits #CustomerInterviews #prodmgmt #ux #engineering
Exploring customer interviewing incentives.
Learn more about customer interviews: buff.ly/1SCsnDX
#ContinuousDiscoveryHabits #CustomerInterviews #prodmgmt #ux #engineering
How do you find customers to interview?
Learn more about customer interviews: buff.ly/b72im2F
#ContinuousDiscoveryHabits #CustomerInterviews #prodmgmt #ux #engineering
Should you interview the same customers or different customers?
Learn more about customer interviews: buff.ly/PNnAb2n
#ContinuousDiscoveryHabits #CustomerInterviews #prodmgmt #ux #engineering
How often should you conduct customer interviews?
Learn more about customer interviews: buff.ly/QAQoQwq
#ContinuousDiscoveryHabits #CustomerInterviews #prodmgmt #ux #engineering
Who should conduct interviews?
Learn more about customer interviews: buff.ly/HDOaEoh
#ContinuousDiscoveryHabits #CustomerInterviews #prodmgmt #ux #engineering
Who should you interview?
Learn more about customer interviews: buff.ly/g99c2S6
#ContinuousDiscoveryHabits #CustomerInterviews #prodmgmt #ux #engineering
What doesn't count as customer interviews?
Learn more about customer interviews: buff.ly/UKP7PHP
#ContinuousDiscoveryHabits #CustomerInterviews #prodmgmt #ux #engineering
What are customer interviews?
Learn more about customer interviews: buff.ly/pGmYiFm
#ContinuousDiscoveryHabits #CustomerInterviews #prodmgmt #ux #engineering
Reducing customer interview no shows
Understand the underlying psychology
Watch the video: buff.ly/5rvlS8e
Have you automated your customer interview recruiting? Share your best tips in the comments.
#ContinuousDiscoveryHabits #CustomerInterviews #CustomerRecruiting #NoShows
Overcoming bias when automating your customer recruiting
Recruit for variation.
Watch the video: buff.ly/qMTFKTK
Have you automated your customer interview recruiting? Share your best tips in the comments.
#ContinuousDiscoveryHabits #CustomerInterviews #CustomerRecruiting
Preparing for a customer interview
Find one story-based question.
Watch the video: buff.ly/ncDCcc6
How do you prepare for your customer interviews? Let me know in the comments.
#ContinuousDiscoveryHabits #CustomerInterviews
Do customers make up stories?
If they did, it would be super easy to tell.
Watch the video: https://buff.ly/3QfLMug
Do you worry about customers making up stories? Let me know in the comments below.
#ContinuousDiscoveryHabits #CustomerInterviews
How long should your customer interviews be?
5-30 minutes
Watch the video: https://buff.ly/415qR3i
How long are your customer interviews? I'd love to hear about your experience in the comments.
#ContinuousDiscoveryHabits #CustomerInterviews
Taking notes during customer interviews
Don't interview and note-take at the same time.
Watch the video: https://buff.ly/4hGzDKA
How do you like to take notes during your customer interviews? Share your best tips in the comments.
#ContinuousDiscoveryHabits #CustomerInterviews
Recording customer interviews
Always ask permission
Watch the video: https://buff.ly/3EoElON
Do you record your customer interviews? If so, how long do you keep the recording around? I'd love to hear your thoughts in the comments.
#ContinuousDiscoveryHabits #CustomerInterviews
Story-based interviewing vs. Quantitative Data
The best teams do both.
Watch the video: https://buff.ly/40KZnyS
What do you get from your customer interviews that you can't get from your quantitative data? Please share in the comments.
#ContinuousDiscoveryHabits #CustomerInterviews
Improving your customer interviewing skills
It takes practice (with feedback)
Watch the video: https://buff.ly/42srnK1
How do you work on your customer interview skills? Share your best tip in the comments.
#ContinuousDiscoveryHabits #CustomerInterviews
Is one or two interviews a week really enough?
It's better than zero.
Watch the video: https://buff.ly/40Tt8ys
How do you respond when someone pushes back on a small number of interviews? Share your best tips in the comments.
#ContinuousDiscoveryHabits #CustomerInterviews
