Thread 1: The Big Misunderstanding
Troll farms were chaotic.
SDA is deliberate.
It builds influence like an agency—with briefs, timelines, and metrics.
#DeceptionByDesign1
Source:
Beyond Operation Doppelgänger: A Capability Assessment of the Social Design Agency - Pamment & Tsurtsumia (2025)
mpf.se/psychological...
#DeceptionByDesign1 #Disinformation #NarrativeWarfare #ForumThreads #PsychologicalOperations
And SDA is just one example.
It shows how Russia is evolving from old-school propaganda to state-aligned influence firms:
– Creative
– Professional
– Networked
– Subtle
They don’t create noise.
They design narratives.
#DeceptionByDesign1
Leaked internal documents show SDA operating as an IO vendor—offering services like:
– Creating fake media outlets
– Forging diplomatic letters
– Designing social media personas
– Tracking engagement
– Seeding messages across language ecosystems
#DeceptionByDesign1
Most people still imagine disinformation as noisy trolls, low-effort memes, and crude fake accounts.
That picture is outdated.
The Social Design Agency (SDA) shows how far the Kremlin’s playbook has evolved.
#DeceptionByDesign1
🧵 Troll Farms Aren’t the Problem: How Disinformation Got Professional
#DeceptionByDesign1
Source: Beyond Operation Doppelgänger (Pamment & Tsurtsumia, 2025)
mpf.se/psychological...