IAB Tech Lab Introduces ECAPI to Enhance Digital Advertising Standards and Gather Public Feedback IAB Tech Lab unveils the Event and Conversion API (ECAPI), a new standard focusing on streamlining data sharing in digital advertising. Feedback is welcomed until February 20, 2026.

IAB Tech Lab Introduces ECAPI to Enhance Digital Advertising Standards and Gather Public Feedback #United_States #New_York #digital_advertising #IAB_Tech_Lab #Event_and_Conversion_API