Detecting Invalid Traffic at 98.5% Accuracy with Last Digit Anonymized IPs Invalid traffic drains ad budgets. Learn how scoring anonymized IP infrastructure helps adtech teams detect non-human traffic before bidding.

Truncated IPs make IVT detection harder.

When DSPs only see partially-anonymized IPs pre-bid, critical privacy context disappears.

We reconstructed that signal at the /24 level and achieved 98.5% accuracy across key flags.

Here’s how → https://hubs.ly/Q046rn460

#AdTech #IPData #IVT

Ad fraud cost advertisers $88B in 2023.
Here’s how invalid traffic distorts spend across the supply chain 👇

This video breaks down where leakage occurs and why signal depth matters before decisions are made.

#AdTech #IPData #IVT

We built ProbeNet that the hard way: hours of hunting, vetting, and finding the right partners.

This is exactly how our IP data stays grounded in reality and why it's so hard to replicate.

Watch the full 40-minute walkthrough → https://youtu.be/JhwaB_t1JR0

#IPdata #ProbeNet #NetworkInfrastructure

Consensus once reduced friction across AdTech. Today, performance pressure is exposing the limits of agreement without validation. As IP context becomes more foundational, platforms are shifting from vendor alignment to independently validated data.

https://hubs.ly/Q045W2-K0

#AdTech #IPData

Proxy traffic powers corporate VPNs and privacy relays. Context determines intent. So “proxy detected” shouldn’t automatically mean “block.”

This myth explores why interpretation matters 👇

#IPData #FraudDetection #Privacy

Fast APIs. Practical pricing. Clear documentation.

When IP data needs to be both powerful and usable, speed and clarity matter just as much as depth.

#IPData #APIs #DeveloperTools

AdTech teams: Curious what IP data can actually tell you? Save this.
We mapped the IP signals that matter and the decision context they enable.

Explore more → https://hubs.ly/Q044xT560

#AdTech #IPData #FraudPrevention

1/ What It Actually Takes to Measure the Internet 👇

#ProbeNet #IPData #InternetMeasurement

ProbeNet’s first university PoP is live 🎓

A new PoP at the Technical University of Munich brings academic network diversity into our #internetmeasurement footprint.

Learn more about our how our research program partners with academic institutions: http://ipinfo.io/data-research

#IPData

In #AdTech, inaccurate geolocation shows up as:
🚨 Misallocated spend
🚨 IVT in the auction
🚨 Compliance risk

Many datasets rely on consensus signals w/o verification. But we measure the internet across a global network of PoPs to deliver auditable geolocation.

https://hubs.ly/Q044xT560
#IPdata

Commerce Media Tech is partnering with IPinfo to build on measurement-driven, verifiable IP intelligence powered by ProbeNet, our internet measurement platform.

As accountability rises, data must be measurable and defensible.

Learn more: https://hubs.ly/Q044JsZL0

#AdTech #IPdata

IMPORTANT QUESTION: Would you rather have latency spikes that happen every single Friday at 4:57pm or explain how the internet works to your grandma’s book club?

#DevHumor #IPData #DevLife

When location data improves, personalization gets sharper.

If-So put that to the test by benchmarking providers and measuring the difference. Here’s what changed when accuracy became a priority.

#IPGeolocation #IPData #Personalization

Save this for later 📌

Evaluating an IP geolocation API?
Use this checklist before deploying it in your environment.

For a deeper look, we break it down further on the blog:
ipinfo.io/blog/essential-ip-geoloc...

#IPGeolocation #IPData #API

We’ve added a new PoP in Cambridge 🇬🇧
More local measurement, stronger validation in a key research and tech region.

#ProbeNet #IPData #InternetInfrastructure

Based on customer reviews, IPinfo has been named in G2’s 2026 Best Software Awards, placing in the Top 50 Best Development Software Products 🎉

We are the only IP intelligence provider recognized, alongside top industry leaders.

ipinfo.io/blog/ipinfo-g2-2026-best-software/
#G2BestSoftware #IPdata

Geolocation accuracy shows its value when it’s tested, especially when other providers get it wrong.

#IPData #Geolocation #InternetMeasurement

Are you blocking residential proxies but still seeing abuse?

It’s not a coverage issue.
It’s this 🧵👇

#ResidentialProxies #FraudPrevention #IPData

Fraud prevention isn’t just about detecting risk.
It’s about having enough context to make the right decision.

What finally pushes a signal from “monitor” to “intervene” for you?

#FraudPrevention #IPData #Cybersecurity

The internet changes fast. In fact, IP behavior shifts daily across mobile, cloud, and privacy networks.

This myth explores why update frequency matters and how freshness shapes IP data accuracy.

#IPData #DataAccuracy #ProbeNet

IP data adds context across fraud prevention workflows, from login risk to payments, especially when signals conflict or infrastructure changes fast.

See how teams use IP data for fraud prevention →
ipinfo.io/use-cases/ip-data-for-fr...

#FraudPrevention #IPData #Cybersecurity

In Q4 2025, we expanded ProbeNet, our internet measurement platform, to deepen coverage, add redundancy, and diversify infrastructure where measurement matters most.

https://ipinfo.io/blog/probenet-q4-2025-expansion

#ProbeNet #IPData #InternetInfrastructure

​​Let’s raise a glass to our newest PoP in Bordeaux 🇫🇷🍷

Strengthening our coverage in Western Europe with more accurate, regionally grounded IP data.

#IPData #InternetInfrastructure #NetworkIntelligence

In a webinar with IPXO, our Head of Research Oliver Gasser broke down geolocation data, accuracy, & how measurement helps validate what’s real.

Full discussion→ ipinfo.io/blog/geolocation-data-ex...

#IPGeolocation #IPData #NetworkIntelligence

Your home IP address might be part of a residential proxy network.

Here’s what you can (and can’t) do about it 🧵👇

#ResidentialProxies #IPData #Cybersecurity

We recently published our VPN Location Mismatch Report: ipinfo.io/vpnreport

Below is a breakdown of the VPN providers we analyzed and how often their claimed country coverage aligns with where traffic actually exits.

Did any of these results catch you off guard?

#VPNs #IPData #Cybersecurity

How IPinfo went from fighting infrastructure to building products with Google Cloud BigQuery 👇

#BigQuery #DataEngineering #IPData #GoogleCloudPartner

For most IP data providers, free usually means “not for production.”

But IPinfo Lite doesn’t follow the usual playbook.

ipinfo.io/lite

#IPData #DevTools #DataAccuracy

IPinfo, spotted at a hotel in Aruba 🌴

Hotel networks introduce unique IP patterns, and our Hotel Tag helps teams better understand traffic tied to hospitality environments.

Backed by a global network of PoPs for accurate IP data.

#IPData #NetworkIntelligence #HotelIP #WhereInTheWorldIsIPinfo

From detection to access control, reliable IP context helps teams reduce noise, assess risk, & respond faster.

Make better security decisions with IP data you can trust.
Learn more → https://ipinfo.io/use-cases/cybersecurity

#IPData #Cybersecurity