"Monoculture Efficiency" → One crop, maximum profit, terrible for biodiversity.

"Carbon-Neutral Farming" → Still emits carbon, but we planted trees.

"Climate-Smart Farming" → We found a way to profit from climate change.

"Farm Consolidation" → Big corporations buying out small farms.

Agriculture's favorite environmental buzzwords, decoded. Four terms that sound like progress but often mean 'business as usual with better PR.' Which do you see most often in food marketing?

#BSTranslator #GreenWashing #LocalWashing #FoodSystemTransparency #LocalFood #RestaurantMarketing

"Locally Sourced Ingredients" → We bought some local food, the rest is from across the world.

When restaurants claim 'locally sourced ingredients,' they often mean 'we bought parsley from a local farm, everything else came from thousands of miles away.' The most elastic term in food marketing?

#BSTranslator #LocalWashing #FoodSystemTransparency #LocalFood #RestaurantMarketing