AI, Fragmentation & Reconsidering Single-Source Media Monitoring Discover why single-source media monitoring is failing in today's fragmented media environment. Adapt your strategies for better results.

AI isn’t improving media monitoring.
It’s exposing the gaps. Don't panic
Fragmentation demands a layered monitoring stack.
In my latest post, I break down what that looks like — and why PR teams need to rethink their approach now.
Read here: prtoolfinder.com/ai-fragmenta... #AIinPR #PRMeasurement

The New PR Scoreboard: Why Citations Are Replacing Clicks Citations prove what PR professionals have always known: Our work shapes narratives, builds trust and drives meaningful business outcomes.

Is the PR scoreboard changing from clicks to citations?

Learn more about the new language of influence in this @forbes.com article from Notified CRO Daniel Lotzof ➡️ ow.ly/ogpk50Y3XQh

#PR #AEO #PRMeasurement

Generative AI Tracking Report Generative AI is changing how people consume information, and tools promise to measure brand visibility in ChatGPT, Gemini & Perplexity.

Today at AMEC AI Day 2025, @jamescrawford.bsky.social presented From GEO to Reality, a paper redefining PR measurement for the AI era.

It’s a call for shared standards, transparency, and honest data, for AI in PR.

Read the full report here: www.pragencyone.co.uk/media-blog/g...

#PRMeasurement #AI

Why is investment in PR set to grow by more by ten percent over the next six of seven years? Perhaps the answer lies in its ability to impact sales growth across the funnel – here’s how. #PR #B2BPR #Marketing #PRmeasurement #B2B #Communications #business
www.simpaticopr.co.uk/blog

Three in four AI-generated brand references come from PR – report The huge importance of PR in boosting brands’ visibility in AI searches is highlighted in new research.

The findings from our latest report on AI have not only found their way to Vienna for the #AMECSummit2025, but also onto the top story for @prweekuk.bsky.social

Check out the full article: prweek.co.uk/article/1921...

#AIinPR #PRmeasurement

Join our Lunch and Learn Webinar with Richard Bagnall, a global authority in communications measurement.

Why Attend? Move beyond vanity metrics and prove PR's impact.

🔗 Register now: www.cipr.co.uk/CIPR/Events/...

#CIPREastAnglia #PRMeasurement #PRWebinar #CPD #PRProfessionals #PublicRelations

In today’s data-driven world, PR pros face mounting pressure to prove our worth. That’s why I’m proud @cipreastanglia.bsky.social is hosting Richard Bagnall for a PR measurement masterclass.
Moving beyond vanity metrics is essential for our industry’s future credibility.

#PRMeasurement #AMEC

#PublicRelations pros, are you measuring the full impact of your work? Landis’ Brianne Miller shares how to make 2025 the year of smarter #PR measurement. Check out this week’s #blog to learn more via the link below!

www.landispr.com/uncategorize...

#PRmeasurement #ROI #Communications

a man in a suit and tie is standing in a living room holding his jacket . ALT: a man in a suit and tie is standing in a living room holding his jacket .

Alright, first post on bsky - exciting!
New year, new place to talk about #comms + #data, #PRmeasurement, #mediaintelligence, #media + #AI

I found some of my amazing and inspiring peers I know from the real world or other networks - can you help me find more?

P&R Measurement Unveils AI-Powered Solutions at CES 2025 in Las Vegas Discover how P&R Measurement is revolutionizing precision measurement with AI technologies at CES 2025, showcasing innovations in smart manufacturing.

P&R Measurement Unveils AI-Powered Solutions at CES 2025 in Las Vegas #USA #Las_Vegas #CES2025 #PRMeasurement #AIBasedSolutions

A promotional banner for the "PRCA Measurement Conference 2024" with the tagline "Unlocking the Future of PR Performance." The event details are Thursday, 28th November 2024, from 14:00 to 17:00 GMT, hosted online. The banner features a blue background with a subtle digital network pattern and includes a lock icon integrated into the word "Unlocking." Sponsored by CARMA, with their logo displayed in the bottom-left corner.

📐This year’s PRCA Measurement Conference takes a bold and forward-thinking approach to PR analytics and performance evaluation.

Join our experts tomorrow from 2pm GMT!

Register now: latam.prca.global/unlocking-th...

#PR #Comms #PRmeasurement #analytics

Our own Amber Ellis, will be speaking on a panel at the PRCA Measurement Conference '24 on 28th November at 3 PM!

The "Unlocking the Future of PR Performance," online conference runs from 2-5pm on 28th November, grab you ticket here: www.prca.org.uk/unlocking-th...

#PRMeasurement #AIinPR

In a parallel universe I’m in Wandsworth, London. It’s 1am and I’m singing Chris de Burgh on karaoke with @richardbagnall, @Mrs_Wadds, @gojohnab, @jweekes family and friends. We’ve sorted #prmeasurement, obvs. Please send help.

y'all still using lagging indicators as ROI metrics? #prmeasurement joke

Wish I was there. RT @BillPaarlbergEd "@i4pr members and @richardbagnall on #PRmeasurement standards at #PRSAICON...