IAB Tech Lab's Proposed OpenRTB Standards for Enhanced Programmatic Advertising Efficiency IAB Tech Lab introduces a standard Protocol Buffers format for OpenRTB to reduce technical complexity and improve efficiency in programmatic advertising through public consultation.

IAB Tech Lab's Proposed OpenRTB Standards for Enhanced Programmatic Advertising Efficiency #United_States #New_York #IAB_Tech_Lab #OpenRTB #Protocol_Buffers