Townsquare in Sugar Land to get marketing boost, $12.5 million reinvestment as TIRZ term ends TIRZ No. 1 staff presented a final development update on Townsquare, reporting steady visitation but weaker retail occupancy and previewing a $12.5 million reimbursable investment and new 2025 event-marketing support to draw more visitors.

Townsquare is set to undergo a $12.5 million revamp aimed at boosting visitor engagement and revitalizing its retail scene as it adapts to post-COVID challenges.

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