The image is in the style of a science textbook infographic. A woman looking thoughtful with a syringe and vial above her head. The image is divided in half vertically. The left is labeled action and her thought bubble says "If I vaccinate and something happens, it’s my fault." The right is labeled inaction and her thought bubble says "If I don’t vaccinate and they get sick… that’s just bad luck." Text in graphic: "Omissions bias: The tendency to see harm caused by action as worse than harm caused by doing nothing, even when the outcome is the same or worse." #ScienceUpFirst

In the trolley problem, you must choose whether to save 1 or 5 people.

Many people hesitate because causing harm feels worse than allowing harm to happen. This is called the omission bias. It can influence how some people think about vaccines.👇

scienceupfirst.com/misinformati...

#ScienceUpFirst

A person in a yellow vest is very upset and is screaming at another character that is hidden behind a large speech bubble coming from the first person. Each successive picture shows the bubble getting smaller. The last picture illustrates the second person pushing the text bubble down and saying "Are you done? Can we talk?"

Communication, by definition, is a two-way process.

To be a good communicator, you must listen. Listen to the concerns of your audience and listen to feedback about how your message is being received. Then, adapt.

Big thanks to the artist @francos_dessine !

#ScienceUpFirst

A circle of faces looking at a book that says #1 bestseller most are happy, two aren't. The unhappy are labeled "disagree but join in" there's a coloured circle joining them labeled "popular opinion". Text in graphic: "Bandwagonning: A cognitive bias that is used to convince someone that something is true (or untrue) simply because lots of people think it is."

Have you ever bought a book just because it was on the best-seller list? You might have succumbed to the bandwagon fallacy.

Don’t know what it is? We’ve got you! Read more here 👇
scienceupfirst.com/misinformati...

#ScienceUpFirst

Two pie charts in the centre displaying 8 million Canadians and 26 million Americans. Text: "The base rate fallacy.Here's who tuned in for the men's gold medal Olympic games. 8 million is 21% of Canadians but 26 million is just 7.6% of Americans. They won this one but it's still our game." #ScienceUpFirst

We’re still grieving the men’s hockey gold medal game, so we are using math to cope 😭🥇

The way data is presented can greatly influence how we perceive it.

👉 scienceupfirst.com/misinformati...

#ScienceUpFirst

It's never too late to get the HPV vaccine! YouTube video by ImmunizeCanada

Today, 04 March, is International HPV Awareness Day! | Short video: It’s never too late to get the HPV vaccine! | www.youtube.com/watch?v=L8_6...
#HPV #VaccinesWork #VaccinesSaveLives #GetImmunized #ScienceUpFirst #OneLessWorry

HPV myths: No symptoms YouTube video by ImmunizeCanada

Today, 04 March, is International HPV Awareness Day | Watch this short video | HPV myths: No symptoms www.youtube.com/watch?v=mBk0... #HPV #VaccinesWork #VaccinesSaveLives #GetImmunized #ScienceUpFirst #OneLessWorry

Human papillomavirus (HPV) can affect anyone YouTube video by ImmunizeCanada

Today, 04 March, is International HPV Awareness Day | Human papillomavirus can affect anyone | Watch this short video: www.youtube.com/watch?v=JtgK... #HPV #VaccinesWork #VaccinesSaveLives #GetImmunized #ScienceUpFirst #OneLessWorry

An illustration divided in half vertically. On the left is earth with a thermometer above it, mountains, snowy mountains and desert. On the left is a thundercloud, cloudy sun and a snowflake. Text in graphic: "Climate versus weather" #ScienceUpFirst

Is it climate or is it weather? It can be hard to tell the difference, you can read more about the finer details here👇 scienceupfirst.com/climate/clim...

Questions about climate change? Tell us in the comments.

#ScienceUpFirst

A hand reaches out of the ocean on the left side and a hand on the upper right with a firehose blasts that drowning hand in a full spray of water. Text in graphic: "Misinformer Tactic: Firehose of Falsehood" #ScienceUpFirst

Same misinformation repeated again and again? That’s part of the firehose of falsehood tactic.

Learn why this propaganda technique works so well here 👇
www.scienceupfirst.com/project/misi...

#ScienceUpFirst

A black background with a representation of a molecule and a large bicep being flexed. The foreground text reads: “How much protein should you consume every day?” A decision tree then begins to the right with the question “Do you know your weight in kg?” branching off into a “yes” or “no.”

Protein is trending, but are most people actually low?

Most Canadians already meet current protein recommendations.

Swipe to calculate yours and see what 0.8 g/kg/day can look like. Are you getting enough? 👇
scienceupfirst.com/nutrition/ho...

#ScienceUpFirst

It’s okay to be surprised when snow doesn’t behave the way we expect. That doesn’t mean it’s fake. ❄️

Asking questions and looking deeper often reveals a simple explanation. Read more here 👇
scienceupfirst.com/misinformati...

#ScienceUpFirst

Online, misinformation about birth control is everywhere, which opportunists then exploit through fear.

You deserve care that listens to your experiences and is backed by solid evidence.👇

scienceupfirst.com/sexual-healt...

#ScienceUpFirst @pwhrcanada.bsky.social

A purple background. White bold text reads: "Are you up to speed oil how artificial intelligence is affecting our sexual health and rights? Let's dial in!"

AI is in every aspect of our lives—even our sexual health! 🧐

Get ready for the AI future by taking the SexPlus Trivia Challenge to:
-Test your knowledge
-Uncover truths
-Break through barriers that keep us from knowing more.

Take the quiz at www.sexplusweek.ca

#ScienceUpFirst

A vintage textbook style illustration with halftone earth on the top and bottom. Text in graphic: "Yes, it's cold outside. Yes global warming is still real. Read the caption to learn more." #ScienceUpFirst

Some people use cold snaps and big winter storms as ‘evidence’ that the world isn’t warming. But global warming – or, more broadly, climate change – is about more than hot weather. 🌨️

👇 scienceupfirst.com/climate/glob...

#ScienceUpFirst

Correlation does NOT equal causation. Just because two lines move together on a graph does not mean that one causes the other. More on this in today’s video.

For more critical thinking resources: tinyurl.com/SUFCriticalThinking

#ScienceUpFirst #LaSciencedAbord #TogetherAgainstMisinformation

Its going to be interesting to hear Donna Stickland @uwaterloo.ca, @nobelprize.org; Magda Byma @scienceupfirst.bsky.social; Zoe Todd @sfu.ca, @src-rsc.bsky.social & Sarah Babbit talk with Sarah Viehbeck (PHAC) on Trust in Science.

#WomenInSTEM #ScienceUpFirst #IDWGS #TrustInScience

A stack of textbooks and graduation cap on the left. Text: "Some people use a journal’s impact factor as proof that an article must be trustworthy. But even high–impact factor journals can publish flawed or harmful work.Impact factors are not a measure of journal quality, but a measure of influence. "

Impact factors get brought up sometimes in scientific debates, but many people are not familiar with what they mean.

Learn more about impact factors, and what they can – and can't! – tell you about a journal here. 👇
scienceupfirst.com/science-101/...

#ScienceUpFirst

Five wine glasses in the middle. Text: "Binge drinking is excessive consumption of alcohol in a short period"

The amount for what is considered binge drinking, which is tied to many health risks, might surprise you.

For more information see our site: scienceupfirst.com/lifestyle-be...

#ScienceUpFirst

What is the scientific consensus? Scientific consensus The collective position experts share after repeatedly testing and reviewing the full body of evidence available. It is not a matter of opinions, preferences, or beliefs.

Reaching a consensus about where you and your friends should eat on Friday night is not the same as reaching a scientific consensus.

Scientific consensus takes a lot of time and effort, and not every subject currently has one.

Learn more here👇
scienceupfirst.com/science-101/...

#ScienceUpFirst

Flu season is still in effect | ScienceUpFirst Even healthy people can be hospitalized, and in Canada, influenza and pneumonia are among the top 10 causes of death.

The flu can be dangerous, do you know how to protect yourself in the best way possible?

See our post on it here. scienceupfirst.com/public-healt...

#ScienceUpFirst

A grey background of medical masks with a red stop sign shape on top. Text in graphic: "This flu season is bad. Swipe to see what's normal and when you should seek care." #ScienceUpFirst

Flu is high right now, and this year H3N2 is spreading fast. Most people hospitalized because of the flu are not vaccinated.

Even if the vaccine isn’t a perfect match, it still helps reduce severe illness and hospitalization.

👉 scienceupfirst.com/public-healt...

#ScienceUpFirst

A mustard yellow background with a line of pills at the top. Text in graphic: " No. “Big Pharma” is not withholding effective cancer cures to profit off existing treatments. We explain everything here" #ScienceUpFirst

There’s no secret cancer cure being hidden by “Big Pharma.”

Cancer research is global, complex, and driven by people who dedicate their lives to helping patients.

Learn why this myth doesn’t hold up here
👉 scienceupfirst.com/misinformati...

#ScienceUpFirst

A graphic of a stomach fills the image with text over top that says: "Your gut does not need to be "cleansed" of toxic buildup. #ScienceUpFirst"

There is no toxic buildup in your intestine, because…

• There’s a regular turnover of your intestine lining.
• Your body is built to effectively neutralize and eliminate toxins.

Read more 👇
www.scienceupfirst.com/project/your...

#ScienceUpFirst

A scrapbook style page in a notebook. Text in graphic: 2026. Ins: Asking yourself, “Hmm, is this accurate?”. Being able to say “I don’t know, let me do some research on that”. Checking credentials and multiple sources. Learning about the different misinformer tactics. Nuance. Starting conversations with “I’m open to changing my mind…”. Outs: Sharing articles after only reading the headline, Fully trusting AI summaries, Thinking others fall for misinfo but not you, Only counting on social media for news, Putting ideology over evidence, Trusting charisma over expertise.

In 2026 it’s cool to care. Myth busting and critical thinking are the in thing. But relying on AI answers, charming personalities and other less than accurate sources are all out baby!

Check out our site for more “in” tips on spotting misinformation.
www.ScienceUpFirst.com

#ScienceUpFirst

Our team is taking a short break over the next two weeks to recharge, reflect, and get ready for 2026

While we’re away, let us know the topics you would like us to cover in the new year. 👇

#ScienceUpFirst

Two people looking frustrated with a turkey dinner on a dinner table and speech bubbles that aren't saying anything between them. Text in graphic: "Conversations on polarizing topics can often be challenging and can quickly become unproductive. Here are a few evidence-based tips we have found to be helpful." #ScienceUpFirst

Talking about polarizing topics can be difficult. Regardless of who the conversation is with it’s better for everyone if it goes positively.

Here are a few tips to help you get through these difficult discussions.😵‍💫

www.scienceupfirst.com/project/our-...

#ScienceUpFirst

Does it feel like there are difficult conversations hiding around every corner this month?

We know this can be a stressful time of year and we wanted to give you a few tips to hopefully help make it easier.

Happy holidays from the team at #ScienceUpFirst

Large bolded text on a teal background reads: “SHOULD YOU GO HERE TO THE HOSPITAL? Kids Edition” Under a flag that says “Start here” there is a question that asks “Does your child have a fever?” with three different options branching out and leading to more decisions.

Deciding whether or not to go to the ER with your child is stressful.

We've broken down key factors for you to look for in this decision tree, we hope it alleviates some of your stress. 👇
scienceupfirst.com/kids-health/...

#ScienceUpFirst

TikTok can be fun, but when it comes to cancer advice, a lot of what you see can be unsafe or unreliable. Let’s clear some things up 👇

#ScienceUpFirst

Six red flags in the centre, each one has a warning sign. There's a magnifying glass in the upper right. Text in the graphic: "Trusted Health Source Starting to Feel Off? 6 Signs A Source Is Unreliable. Breaks from broad expert consensus. Uses studies or data in a selective or misleading way. Ignores corrections or credible scientific criticism. Uses ideological or politicized language. Keeps moving the goalposts. Asking for impossible proof or proof of a negative” #ScienceUpFirst

Science is built on many voices, not one institution.

A single surprising statement, even from a familiar or historically trusted source, doesn’t replace the wider consensus.

But how to gauge reliability?👇
scienceupfirst.com/misinformati...

#ScienceUpFirst