A fitting close to three days at #ISC2025.
Prof. Harbir Singh’s keynote reflected on strategy research—balancing theory, rigor, and phenomenon—and why India offers globally relevant questions for the field.
#ISB #StrategyResearch

1/2 "How might we" statements are helpful in creating solutions. But we need to bring more than just our team's experiences to the table.

We ought to be starting with "Who might we?" The answers come from market #StrategyResearch, the foundation of what sets your strategic intent.

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