2-factor authentication by email plus SMS is all very well, as long as you haven't lost your phone, and are trying to sort that out! 😅
Uber, AirBnB, Apple, 02 👀 looking at you! I'm sure this goes for many, many other comps too.
#UCD #UserCentredDesign #ServiceDesign #Digital #UnhappyPath #EdgeCase
Path up leading directly to a building, with a sign at the start of the path saying: There is no entrance at the end of sidewalk.
When you don’t consider #InformationArchitecture and just shovel in a heap more content.
#content #ContentManagement #ContentDesign #ContentStrategy #Digital #ServiceDesign #IA #InformationDesign #UserJourney #UnhappyPath
