Users Not Customers [Note: This review originally ran in Advertising Age on November 21, 2011, and is reposted here by kind permission] Once upon a time, when you wrote up concepts, you could refer to the people you w…

Why the difference between #users & #customers is so important. We review @hugeinc's @amshap’s #UsersNotCustomers wp.me/P23AlC-Hr

Users Not Customers [Note: This review originally ran in Advertising Age on November 21, 2011, and is reposted here by kind permission] Once upon a time, when you wrote up concepts, you could refer to the people you w…

Why it matters whether you’re marketing to users or customers. We review @hugeinc's @amshap #UsersNotCustomers wp.me/P23AlC-Hr

Users Not Customers [Note: This review originally ran in Advertising Age on November 21, 2011, and is reposted here by kind permission] Once upon a time, when you wrote up concepts, you could refer to the people you w…

Why @hugeinc's @amshap thinks users & customers are different & why he’s right. We review #UsersNotCustomers wp.me/P23AlC-Hr