Cavazza Unveils Vibrant New Cicogna Wine Label, Reviving 1980s Art and Local Heritage Historic Veneto winery updates flagship red line and offers rare vintages dating back to the late 1980s for collectors

Cavazza Unveils Vibrant New Cicogna Wine Label, Reviving 1980s Art and Local Heritage #Cavazza #CicognaWine #ItalianWine #WineLabelDesign #VintageWines

Wine label design shapes consumer perceptions and purchase decisions across generations and markets Visual elements and emotional cues on wine labels influence quality expectations, brand identity, and appeal to diverse consumer segments

FYI: Wine label design shapes consumer perceptions and purchase decisions across generations and markets #WineLabelDesign #ConsumerPerceptions #MarketingStrategy #VisualMarketing #BrandIdentity

Wine label design shapes consumer perceptions and purchase decisions across generations and markets Visual elements and emotional cues on wine labels influence quality expectations, brand identity, and appeal to diverse consumer segments

Wine label design shapes consumer perceptions and purchase decisions across generations and markets #WineLabelDesign #ConsumerPerception #WineMarketing #BrandIdentity #VisualElements

Wine Label concept for a Cabernet Sauvignon from Argentina. I have always been fascinated by double-meaning images. How two of the same shapes can be perceived as different things at the same time. Mirada Oculta means “hidden look”. #winelabeldesign #artdirection #illustration #packagingillustration

What better day to show off the wine labels I illustrated and designed than #nationalwinedrinkingday! #winelabels #winelabeldesign

photo credit @volcanowineryhi

Neuroscience Boosts Product Marketing Wine Label Redesign Sees 25% Price Hike Thanks to Neuroscience

FYI: Neuroscience Boosts Product Marketing: Wine Label Redesign Sees 25% Price Hike Thanks to Neuroscience #Neuroscience #ProductMarketing #WineLabelDesign #MarketingStrategy #Branding

This was a fun project.
I helped Krupp Brothers Winery expand their "Character" collection. This one is called The Chairman and is modeled after a powerful chairman in South Korea. The icons help tell his story. #winelabeldesign #graphicdesign

Wine Label Adjustments for the U.S. Market. No nudity allowed. Mouton Rothschild 1993, Bordeaux, France #moutonrothschild #winelabel #winelabeldesign