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Posts tagged #contentOps on Bluesky
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Cuestiones a tener en cuenta sobre el manual de instalación | Ideas | Estrategia del Contenido Cuando se plantea la producción de un manual de instalación, el fabricante debe considerar 8 cuestiones que lo hagan más eficaz y rentable

Si tu ingeniero te dice que es fácil…

#contentStrategy #contentOps #contents #installationGuide #userGuides #corporateCommunication #dirCOM

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The Agentic Marketing Race Is On. CMOs That Move First Will Win. Agentic AI is ushering in a new era for marketing, one where autonomous systems learn, decide, and act alongside human teams.

Agents Are Transforming the Marketer’s Role: For CMOs, the greater challenge is not adopting new tools but reshaping the teams, partners, and structures around them, ensuring that agentic AI becomes a source of scale, not fragmentation. www.bcg.com/publications... #contentops #marketing #CMO

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La evolución escenográfica: del pódcast al videopódcast | Ideas | Estrategia del Contenido La evolución de la escenografía de los estudios de grabación del pódcast corporativo condiciona la narrativa del formato

La transformación del pódcast corporativo que condiciona la narrativa

#contentStrategy #contentOps #contents #pódcast #videopódcast #corporateCommunication #dirCOM

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Error 404 suave con uso táctico para teledirigir al usuario, y final de febrero | Ideas | Estrategia del Contenido Tácticas de utilización del error 404 suave para optimizar las rutas de navegación en los sitios web corporativos

No hay mal que por bien no venga

#contentStrategy #contentOps #contents #404 #corporateCommunication #dirCOM

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The ROI conversation about AI tools would go faster if everyone admitted the baseline was already broken. #GenAI #TechIndustry #ContentOps

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"We need AI to help us manage our knowledge." Cool. Who owns the knowledge management strategy? silence #EnterpriseAI #ContentOps

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Content Strategy: Adopting the “Atomic Content” Framework – buckleyPLANET Learn how to apply Brad Frost’s Atomic Design to your content strategy to improve efficiency, scalability, and brand consistency.

Ready to boost your Content Efficiency Index? My post unpacks the Atomic Content Framework with tactical steps to implement it NOW. Get more value from every asset, faster. 🔥

buckleyplanet.com/2026/01/cont... #ContentOps #MarketingStrategy #Productivity

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Las subidas salariales de 2026 pasan de largo del personal de comunicación | Ideas | Estrategia del Contenido La consultora de RRHH Hays prevé una subida salarial media del 2,4 %, salvo para los profesionales de la comunicación y de los contenidos

La carne de comunicador sigue barata

#contentStrategy #contentOps #contents #salaries #corporateCommunication #dirCOM

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Your company bought an AI tool. Your SharePoint is a disaster. These two facts are now each other's problem. #Copilot #ContentOps #EnterpriseAI

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The fastest way to discover your org has no content standards is to deploy an AI tool and watch it try to work with what you've actually got. #GenAI #KnowledgeManagement #ContentOps

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Actitudes de pymes que dinamitan su comunicación y contenidos | Ideas | Estrategia del Contenido Hay 5 actitudes de empresarios que revientan su comunicación y contenidos: el Gollum, el nepotista, el microgestor, el socio discordante y el enterrador

Empresarios de pymes que dinamitan su comunicación

#contentStrategy #contentOps #contents #CorporateCommunication #dirCOM

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Why New Technologies Don’t Transform Incumbents Many incumbent companies are adopting AI aggressively yet seeing only marginal gains, because they are using it to optimize existing work rather than to rethink how work itself is organized. The real…

Why new technologies don’t transform incumbent monoliths, but do transform buyer orgs: New ways of working are endemic to products like #Gradial and accelerate monolithic workflows for practitioners. hbr.org/2026/02/why-... #design #contentops #monoliths #CRM #figma

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Hackathon Recap: Building ACE at the 2026 Drupal AI Event Ronald te Brake reflects on his team’s experience at the 2026 Drupal AI Hackathon in Brussels, where they developed ACE, an AI-powered tool to help editors improve content over time. The event highlighted user-first thinking and collaborative problem...

At the 2026 Drupal AI Hackathon, a team built ACE—an Augmented Content Editor prototype.

Using AI Context, FlowDrop, and Mistral models, it structures editorial feedback across revisions.

AI as workflow augmentation.
https://bit.ly/4rag1Un

#Drupal #AI #OpenSource #ContentOps

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Modelos de consumo de contenido en jóvenes de 18 a 25 años | Ideas | Estrategia del Contenido Un estudio sobre el consumo de noticias en jóvenes de 18 a 25 años aflora 7 modelos de consumo de contenidos por parte de la generación Z

La mentalidad de la generación Z frente al contenido corporativo

#contentStrategy #contentOps #contents #GenZ #audiences #corporateCommunication #dirCOM

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RobinReach

RobinReach

Zapier automation helps content teams publish faster by automating blogs, newsletters, and multi-channel distribution.

Less manual work. More impact.

📖 www.octalchip.com/blog/content-team-accele...

#Zapier #Automation #ContentOps

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Content is Infrastructure

AI is forcing marketing to move toward modular, governed content systems. For CMOs and CIOs, the shift is treating content as shared infrastructure, enabling speed, scale, and control at the same time. www.linkedin.com/pulse/conten... #content #contentops #metadata #marketing

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One good story can speak seven languages.
Shorts get the hook.
Carousels get the insight.
Comments become the FAQ.
Newsletters get the meaning.
Repurpose like a storyteller.
#ContentOps #NativeContent

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LinkedIn Pulse

What CMOs Should Ask About an Agency’s Operating Model: Composability isn’t a threat to operating models; it’s what enables agencies to scale, evolve, and meet rising client expectations. www.linkedin.com/pulse/what-c... #contentops #AI #composable #content

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Avisos de contenido sensible en los canales corporativos | Ideas | Estrategia del Contenido Análisis de tipos e implantación de avisos de contenido sensible en sitios corporativos destinados a paliar conflictos inesperados

Content warnings y trigger warnings en contenido corporativo

#contentStrategy #contentOps #contents #warnings #corporateCommunication #dirCOM

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Sucedáneos de la filosofía COPE sobre contenidos | Ideas | Estrategia del Contenido Recopilación de subversiones y sucedáneos de la filosofía COPE del proceso editorial de creación y distribución de contenidos

Invéntalo una vez y que te lo copien los de marketing y la IA

#contentStrategy #contentOps #contents #COPE #coporateCommunication #dirCOM

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Acquia to Host Webinar on AI-Driven Content Execution and the Rise of LLMs

Acquia to Host Webinar on AI-Driven Content Execution and the Rise of LLMs

Join Acquia’s live webinar with Dries Buytaert and Forrester’s Chuck Gahun on 4 February 2026.

They’ll unpack how AI and LLMs are redefining enterprise content strategy.

Details → https://bit.ly/3NVEj5O

#AI #Drupal #ContentOps #LLMs

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Creators aren’t mind readers.
Briefs that win: moment, objection, proof, non-negotiables, format, one CTA.
#ContentOps #CreatorBrief

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Tipos de pruebas argumentales en contenido persuasivo | Ideas | Estrategia del Contenido Descripción de 22 pruebas argumentales de contenido persuasivo clasificadas como racionales, emocionales y sociales

Contenido para insuflar ideas en la mente del receptor

#contentStrategy #contentOps #contents #persuasiveContent #marketing #advertising #corporateCommunication #dirCOM

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Scaling impact isn't about working more hours 🕰️ it's about building systems that do the heavy lifting for you.

If your content requires manual updates in ten places, the system is broken. If it updates everywhere from one source of truth? That’s a content node in action. 🚀 #SeniorValue #ContentOps

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Post-sales content is where most B2B SaaS companies ghost their customers. Onboarding decks aren't enablement. Renewal risk starts the day after contract signature when teams realize the docs don't match reality. #B2BSaaS #CustomerSuccess #ContentOps

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El KPI de Pertenencia y la retención de audiencias | Ideas | Estrategia del Contenido Descripción del KPI de Pertenencia, aplicable cuando el contenido es el producto, y de las tácticas de retención de audiencias más favorables

El dinero está en la recurrencia

#contentStrategy #contentOps #contents #KPI #governance #audience #corporateCommunication #dirCOM

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Smarter SEO with Drupal: Harnessing AI for Better Results AI tools in Drupal now handle SEO tasks with greater speed and precision, freeing up editors to focus on strategy and content. From automated metadata and alt text to smart tagging and internal linking, Drupal’s AI module offers a growing toolkit for...

Smarter SEO in Drupal? ✅

ImageX @imagexmedia.bsky.social outlines how AI tools automate alt text, meta tags, and internal links.

Full article: https://bit.ly/3Ntebip

#DrupalAI #SEO #OpenSource #ContentOps

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Modelos de toma de decisiones en medios y equipos de contenidos | Ideas | Estrategia del Contenido Características de 13 modelos de toma de decisiones editoriales, clasificados por autoritarismo, de mayorías, en petit comité, autoorganizados y automatizados

Cómo se manda en medios de comunicación y en contenidos corporativos

#contentStrategy #contentOps #contents #Governance #corporateCommunication #dirCOM

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Content without governance decays faster than you can create new assets. That's not a content problem—it's a debt spiral. #ContentOps #Governance

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Review-renew-retire
Quarterly: audit all content. Update winners with fresh data. Archive low-performers. Set sunset dates on every asset from day one. That's governance. #ContentOps #Enablement

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