Marketing brings attention.
Analytics brings direction.

Together? That’s real growth. 📊

#DigitalAnalytics #MarketingStrategy #BusinessEducation #GrowthMindset

marketing vs analytics difference, digital analytics importance, performance marketing strategy

DAP #026 - GA4 Remarketing Simplified, Cross-Channel Budgeting in Beta, BigQuery Performance Tools Unveiled, Dynamic Remarketing Cautions and EU GDPR Updates This - delayed - edition of DAP is full of news from the last couple of weeks.

digitalanalyticspills.substack.com/p/dap-026-ga...

#DigitalAnalytics #Measure #GoogleAnalytics

DAP #025 - Google Ads & Analytics Advisors Launch, BigQuery AI Anomaly Detection, GTM Consent Checks Reminder, Marketing Analytics Resource Recommendations Here is the top content I’ve read in the last few days.

digitalanalyticspills.substack.com/p/dap-025-go...

#DigitalAnalytics #WebAnalytics

DAP #024 - Data Engineering Agent Preview Launch, New GA4 Reporting Playbook, GA4 User-Provided Data Chaos & Advanced Bidding Manager Tool Unveiled Here is the top content I’ve read in the last few days.

digitalanalyticspills.substack.com/p/dap-024-da...

#DigitalAnalytics #WebAnalytics #Measure #GoogleAnalytics

DAP #023 - New Query Groups in Search Console Insights, AI-Enhanced SQL Functions in BigQuery, Boosting Google Analytics Consent Rates, Tackling ChatGPT Privacy Concerns Here is the top content I’ve read in the last few days.

digitalanalyticspills.substack.com/p/dap-023-ne...

#DigitalAnalytics #WebAnalytics

Como Transformar a Experiência Digital em Resultados Reais - CRO | João Carlos Matos Compreende como a otimização da taxa de conversão (CRO) pode transformar o desempenho do teu website, apoiando-se em dados, psicologia e heurísticas de usabilidade, e conhece exemplos de empresas que…

Publiquei um novo artigo no meu blogue sobre a importância de otimizar a experiência digital para transformar visitantes em clientes.
▶️ joaomatosdigital.pt/como-transfo...

#joaocarlostmatos #joaocarlosmatos #joaomatos #joaomatosdigital hashtag#marketingdigitial #digitalanalytics #cro #testesab

DAP #022 - GA4 Traffic Insights from Atlas Browser, Enhanced BigQuery Data Transfers for GA4 & Facebook Ads, GA4 Server-Side Tagging Metric Issue, GTM Debugging Tip for Preview Mode Here is the top content I’ve read in the last few days.

digitalanalyticspills.substack.com/p/dap-022-ga...

#measure #DigitalAnalytics #WebAnalytics #Analytics

DAP #021 - Open Source Google Ads MCP Server Launch, Interactive GA4 AI Dashboard Unveiled, Google Discontinues Privacy Sandbox, MeasureCamp London 2025 Insights Here is the top content I’ve read in the last couple of weeks.

digitalanalyticspills.substack.com/p/dap-021-op...

#measure #DigitalAnalytics #WebAnalytics #Analytics

DAP #020 - Meta & TikTok Ads Integrations in GA4, Places Insights Launches in BigQuery, Chrome DevTools MCP, Anomaly Detection in GA4 BigQuery data, PyMC vs Meridian Here is the top content I’ve read in the last couple of weeks.

The 20th edition of #DigitalAnalyticsPills is out!

🤖 The big news is, from DAP #018 I'm using CrewAI to automate the boring part and publish it a bit faster than before.

digitalanalyticspills.substack.com/p/dap-020-me...

#DigitalAnalytics #WebAnalytics #GoogleAnalytics #GA4

https://jemsu.com // What are the most effective methods for integrating TikTok Ads attribution data with third-party analytics platforms to achieve holistic measurement and optimize multi-channel marketing performance? #TikTokAds #MarketingAttribution #DataIntegration #DigitalAnalytics

Thank you to Gold Sponsor, UTM.io!

Messy UTMs lead to messy reports. UTM.io fixes that fast. Marketing teams use UTM.io to skip the spreadsheet slog and build clean, consistent tracking links in minutes. Clean links. Trusted data. Time back in your day. Learn more: utm.io/uiKpG

#digitalanalytics

No Data = No Clout
Kennt deine Mitbewerber 👀

#DigitalAnalytics #Onlinemarketing

#SEO #ContentMarketing

Computerbildschirm mit geöffnetem Miro-Board, auf dem mehrere Sichtbarkeitsgrafiken und Datenanalysen angezeigt werden. Im Vordergrund ein Schreibtisch mit einer weißen Tasse voller Stifte, auf der ‚Paulaner‘ steht, sowie weiteren Büromaterialien

Digital Analytics in der Fahrradbranche 🚴📊

Content mit Daten = Strategie

#OnlineMarketing #DigitalAnalytics #SEO #Fahrrad

Thank you to Gold Sponsor, @adobe.com !

Adobe is changing the world through digital experiences.

Visit www.adobe.com for more

#measurecamp #measurecampchicago #digitalanalytics #dataanalytics #data #analytics #techconference #techchicago #chicagotech #ai

Microsoft Clarity enforces cookie consent requirements across Europe Microsoft mandates consent signals for Clarity users in EEA, UK, and Switzerland starting October 31, 2025, affecting session recordings and analytics features.

Microsoft Clarity enforces cookie consent requirements across Europe #MicrosoftClarity #CookieConsent #PrivacyRegulations #DataProtection #DigitalAnalytics

Microsoft Clarity enforces cookie consent requirements across Europe Microsoft mandates consent signals for Clarity users in EEA, UK, and Switzerland starting October 31, 2025, affecting session recordings and analytics features.

Microsoft Clarity enforces cookie consent requirements across Europe #MicrosoftClarity #CookieConsent #PrivacyRegulations #DataProtection #DigitalAnalytics

This year, we're bringing you Family Feud, MeasureCamp style - but we need your input!

2 teams
Classic Family Feud rules
Your answers could crown the champion

Answer a few questions now and fuel the chaos on stage.
docs.google.com/forms/d/e/1F...

#data #analytics #digitalanalytics #ai #tech

What kind of talks can you expect at MeasureCamp Chicago? Here is a highlight of some of the talks our attendees gave last year.

There is still time to get a ticket! Visit chicago.measurecamp.org.

#ai #digitalanalytics #dataanalytics #data #analytics #techconference #chicagotech #techchicago

What topics can you expect at MeasureCamp Chicago? Here is a sample from last year. What do you think will be the hot topic in 2025?

Saturday, Sept 13 - chicago.measurecamp.org

#dataanalytics #digitalanalytics #measurecamp #data #analytics #conference #techconference #dataconference #chicagotech

As an "unconference", the agenda at MeasureCamp is made up by attendees! Here is a sample of some of the talks last year.

Reserve your spot: chicago.measurecamp.org

#dataanalytics #digitalanalytics #data #analytics #dataconference #measurecamp #techconference #conference #measurement #datanerds

Last year, we were joined by the Analytics Power Hour podcast - what fun surprises are in store for MeasureCamp Chicago 2025? Only one way to find out! Have you gotten your ticket yet? chicago.measurecamp.org

#dataanalytics #analyticsconference #techconference #digitalanalytics #analytics #ai #data

Thank you to our lunch sponsor, Analytics Answers!

They provide top-tier business intelligence solutions to transform your data into a strategic asset. analytics-answers.com

Register for MeasureCamp Chicago at chicago.measurecamp.org

#digitalanalytics #dataanalytics #data #analytics #measurecamp

What kind of talks can you expect at MeasureCamp Chicago? Here are some highlights from last year!

What do you hope to hear about this year? What are you planning to present?

#measurecamp #dataanalytics #digitalanalytics #techconference #data #analytics #ai #conference #chicagotech #techchicago

What can you expect at MeasureCamp Chicago?

🗣️7 sessions to hear from industry pros
🤝Networking with 200+ data enthusiasts
👌Branded swag
🥪Breakfast, lunch, snacks, coffee
🤣Analytics-related entertainment
🍻After Party with beer, wine, cocktails

Register via chicago.measurecamp.org

#digitalanalytics

If you use #LookerStudio or #PowerBI and have wondered about the best approach for visualizing your #GA4 data with custom #DataFunnel charts, this article outlines both options with step-by-step instructions to help you get it done.

🔗 calibrate-analytics.com/insights/202...

#DigitalAnalytics