AdExchanger Comic: Robot sitting at therapist office asking "Are they prompts or triggers?"

🥁 Drum roll please…

The winner of the AdExchanger comic caption contest is
Thomas Kernan (Adform) 🤖

Winning caption:
“Are they prompts or triggers?”

He wins a free ticket to Programmatic AI (May 18–20, Las Vegas)
Join him → utm.guru/umuVr

#AdExchanger #AdTech #AI #Programmatic

How Programmatic – And AI – Took Over The 2026 Winter Olympics | AdExchanger NBCU made Olympics inventory available in 7 DSPs and Comcast’s Universal Ads platform. It also used AI for creative review and optimization.

Olympics advertising is getting more programmatic. 🏂

NBCU expanded buying across seven DSPs and used AI to review creatives and optimize campaigns during the Milano Cortina Games.

Is programmatic ready for prime-time sports?

#AdExchanger #Programmatic #CTV #LiveSports

How Advertisers & Marketers Are Finding Their Programmatic Edge - The Magazine Manager Marketers and advertisers are seeing the biggest performance improvements with a number of clear programmatic behaviors.

Marketers and advertisers are seeing the biggest performance improvements with a number of clear programmatic behaviors.

See how you’re measuring up👇
www.magazinemanager.com/blog/getting...

#programmatic #programmaticadvertising #digitaladvertising #MagazineManager #TipsForProfitablePublishing

Dentsu and WPP pulling out of The Trade Desk’s OpenPath is a huge story. 📰 It proves that even the biggest platforms must answer to transparency demands. If agencies cannot guarantee clear supply chain costs to their clients, the tech simply does not matter. #Programmatic #AdTech

IAB's new contract framework addresses 15 years of advertising chaos IAB releases modernized contract terms for direct digital advertising, attempting to standardize relationships fragmented by streaming, programmatic automation, and privacy regulations since 2010.

IAB's new contract framework addresses 15 years of advertising chaos #IAB #DigitalMarketing #Advertising #Programmatic #PrivacyRegulations

IAB's new contract framework addresses 15 years of advertising chaos IAB releases modernized contract terms for direct digital advertising, attempting to standardize relationships fragmented by streaming, programmatic automation, and privacy regulations since 2010.

IAB's new contract framework addresses 15 years of advertising chaos #IAB #DigitalMarketing #Advertising #Programmatic #PrivacyRegulations

Adcellerant AI Media Planner speeds planning and deal wins | AdTech Edge AdCellerant rolls out an AI Media Planner that automates media‑mix decisions, cuts planning time and helps agencies close deals faster. Read the Latest Full News – https://lnkd.in/dce_Tm_y #AI #AdTe...

Adcellerant Unleashes AI‑Powered Media Planner to Slash Complexity and Accelerate Deal Wins

Read the Latest Full News – www.linkedin.com/feed/update/...

#AI #AdTech #MediaPlanning #Programmatic #MarTech #MarketingTechnology #DigitalAdvertising #Automation #MachineLearning #B2B #ADTechEdge #ADTech

Kevel Sets Sights on Australia, Taps Former Xandr Executive to Lead Expansion

Read the Latest Full News – www.linkedin.com/feed/update/...

#AdTech #AdTechEdge #Kevel #DigitalAdvertising #Programmatic

We’re seeing #programmatic settle into its next phase: maturity with higher expectations. When 82% of marketers now view AI-powered optimization as essential, it’s no longer a differentiator—it’s table stakes. Worth reading this breakdown in @PPCLand. zurl.co/8OpOJ

We’ve seen this firsthand: brands that invest early in emerging #programmatic formats & streamline their tech stacks, tend to outperform those that don’t. Focus matters. New research in @MediaPost reinforces why smart investment & simplification go hand in hand. zurl.co/Wurjo

Paramount's Innovative Programmatic Approach to Live Sports Advertising Revolutionizes Audience Engagement Paramount launches live programmatic advertising for marquee sports on Paramount+, enhancing real-time fan engagement and marketing potential.

Paramount's Innovative Programmatic Approach to Live Sports Advertising Revolutionizes Audience Engagement #USA #New_York #Programmatic #Paramount #UFC

Ad industry veterans explain why AdCP isn't competing with real-time bidding Industry leaders argue Ad Context Protocol enables portfolio management for advertising investments rather than snapshot bidding decisions programmatic advertising uses today.

Ad industry veterans explain why AdCP isn't competing with real-time bidding #Advertising #AdTech #Programmatic #DigitalMarketing #RealTimeBidding

Ad industry veterans explain why AdCP isn't competing with real-time bidding Industry leaders argue Ad Context Protocol enables portfolio management for advertising investments rather than snapshot bidding decisions programmatic advertising uses today.

Ad industry veterans explain why AdCP isn't competing with real-time bidding #Advertising #AdTech #Programmatic #DigitalMarketing #RealTimeBidding

SSP vs DSP vs Ad Exchange: A Complete 2025 Guide to Programmatic Advertising - Blog DSPs help advertisers buy ads, SSPs help publishers sell them, and Ad Exchanges connect both in real-time bidding. Learn how they work together.

What are your thoughts on this ? #programmatic #advertising #ai

blasto.ai/blog/ssp-vs-...

Unlocking Success: How SMBs Can Leverage Programmatic Performance Campaignsclassifiedsmarketing.com/unlocking-success-how-sm... #Marketing #Campaigns #leverage #performance #Programmatic #SMBs #Success #Unlocking

Programmatic ads now account for 90+% of UK digital display spend, but smaller or niche publishers are being overlooked by the algorithms driving that spend. Thank you, PMW, for exploring the drivers behind this critical issue!
zurl.co/vMLZA
#programmatic

Real-world events, real-time inventory.
Introducing #realsynq product available exclusively through #leanbackdigital technology provided by @apiautomations.bsky.social

More info -> leanback.digital/realsynq/

#programmatic #advertising #data #enrichment #realtime #eventsignals

𝗝𝗼𝗯 𝗼𝗳 𝘁𝗵𝗲 𝗱𝗮𝘆: Business Development Director
AdTech | Data & CTV | Remote (France)
𝗟𝗼𝗰𝗮𝘁𝗶𝗼𝗻: Remote (France / Southern Europe)
𝗦𝗮𝗹𝗮𝗿𝘆: €120K base + commissions
𝗟𝗶𝗻𝗸: lnkd.in/eqi-iVnK
#JOTD #UltimateAsset #AdTech #CTV #Data #Programmatic

𝗝𝗼𝗯 𝗼𝗳 𝘁𝗵𝗲 𝗱𝗮𝘆: Biddable Lead – Programmatic & Social
AdTech | Hybrid
𝗟𝗼𝗰𝗮𝘁𝗶𝗼𝗻: London | Hybrid
𝗦𝗮𝗹𝗮𝗿𝘆: £65K + competitive bonus
𝗟𝗶𝗻𝗸: lnkd.in/dqnx8gZ7
#JOTD #UltimateAsset #Programmatic #PaidSocial #DigitalMedia #BiddableLead #London

Agentic RTB Framework (ARTF) | IAB Tech Lab The Agentic RTB Framework (ARTF) represents the evolution of real-time bidding into a high-speed, agentic environment

New Agentic #RTB framework from #IAB Tech Lab, designed to streamline #programmatic #advertising auction processes and reduce latency in #ad delivery: iabtechlab.com/standards/ar...

Viads Tips for Publishers 🧠

Avoid heavy ads they hurt your site speed and UX.

#CoreWebVitals #UX #Programmatic

🚀 JWP Connatix seeks a Staff Data Scientist to lead cutting‑edge supply‑side optimization for video ads. Build real‑time ML/OR models with Python, SQL, XGBoost, PyTorch, Gurobi & AWS/Docker/K8s. US. #DataScience #AdTech #MachineLearning #Programmatic aihackerjobs.com/company/jwpc...

The IAB Tech Lab Releases Its First Framework For Agentic Ad Buying Standards | AdExchanger The IAB Tech Lab's latest framework proposes new standards for containerization and sets the stage for a fully agentic media buying process.

“Containerization” and “multi-agent” — the next wave of ad tech innovation.

The IAB Tech Lab’s Agentic RTB Framework could make programmatic faster, safer, and more collaborative.

Do you see agentic frameworks transforming the ad tech ecosystem? #AdTech #Programmatic

What’s up with flow design workflows?
I get it that it’s visually pleasing once the work is done. But getting there is like click, click, click, click, click… c… makes sense for programmatic work, but with AI?

#workflow #ai #programmatic

Bagaimana Bisnis Kecil Bisa Masuk ke Programmatic Advertising #Iklans - Bagaimana #Bisnis Kecil Bisa Masuk ke #Programmatic Advertising - Dunia #pemasaran digital terus mengalami evolusi yang pesat. Jika dahulu bisnis kecil hanya mengandalkan #promosi melalui #media sosial, marketplace, atau #Google Ads secara manual, kini ada #teknologi baru yang menawarkan efisiensi dan hasil lebih terukur, yaitu Programmatic Advertising. Selama ini, banyak pelaku usaha kecil menengah (UKM) beranggapan bahwa programmatic advertising hanya dapat digunakan oleh perusahaan besar dengan anggaran jutaan hingga miliaran rupiah.

Bagaimana Bisnis Kecil Bisa Masuk ke Programmatic Advertising

#Iklans - Bagaimana #Bisnis Kecil Bisa Masuk ke #Programmatic Advertising - Dunia #pemasaran digital terus mengalami evolusi yang pesat. Jika dahulu bisnis kecil hanya mengandalkan #promosi melalui #media sosial, marketplace, atau…

Bagaimana Bisnis Kecil Bisa Masuk ke Programmatic Advertising #Iklans - Bagaimana #Bisnis Kecil Bisa Masuk ke #Programmatic Advertising - Dunia #pemasaran digital terus mengalami evolusi yang pesat. Jika dahulu bisnis kecil hanya mengandalkan #promosi melalui #media sosial, marketplace, atau #Google Ads secara manual, kini ada #teknologi baru yang menawarkan efisiensi dan hasil lebih terukur, yaitu Programmatic Advertising. Selama ini, banyak pelaku usaha kecil menengah (UKM) beranggapan bahwa programmatic advertising hanya dapat digunakan oleh perusahaan besar dengan anggaran jutaan hingga miliaran rupiah.

Bagaimana Bisnis Kecil Bisa Masuk ke Programmatic Advertising

#Iklans - Bagaimana #Bisnis Kecil Bisa Masuk ke #Programmatic Advertising - Dunia #pemasaran digital terus mengalami evolusi yang pesat. Jika dahulu bisnis kecil hanya mengandalkan #promosi melalui #media sosial, marketplace, atau…

Breaking the fraud cycle: why the UK needs a trusted ad exchange - As digital media becomes ever more sophisticated, so too, does the potential for advertising fraud, which can damage brands, public trust and fund criminal activities. The UKSAFC is a collection of ad...

Global #adfraud is on the rise and the UK needs to build a globally trusted ad exchange to stop the cycle.
So says the #uksafc, and @ukgovernment.bsky.social may want to help make it happen...
#AdTech #BrandSafety #Programmatic
👉

Standing in the Way of Control: Can AdCP Help Programmatic Break Free Of Itself? - AdMonsters For years, publishers have done what they had to do to survive. Can AdCP and MCP, promise a shift from endurance to empowerment?

#Programmatic was built on automation—but not always on interoperability.
Can standards like AdCP finally help buyers, sellers, and AI systems communicate in a common language?
In her latest Sell Side Signal, Lynne d Johnson explores how new protocols could turn transparency into true collaboration.

Comcast Intros Biddable And Programmatic For Linear TV | AdExchanger On Thursday, Comcast Advertising announced that its linear TV inventory will now be available on a targetable, biddable basis.

Programmatic linear TV just got real.
Comcast’s linear inventory is now biddable via FreeWheel, marking a major step toward unified TV ad buying.

#AdTech #Programmatic #CTV